NIN-Trent Reznor and Viral Marketing

March 11, 2007
Filed Under Branding/Buzz/Viral, Customer Experience, Google (GOOG) | 2 Comments

Trent Reznor and Peter Murphy have both long been linked as Trent credits Peter for breaking him into radio (see end of Youtube video below). Matt Cutts pointed out some of NIN’s best practices pointing to Bill Slawski’s post on Indsutrial Music Marketing. I’ll add another example. Last year, Trent and Peter toured together and did some pre-show perfomances together in various places. They were on a page where you could download them. Due to that they are now on Youtube. I post Trent singing the Bauhaus classic “Bela Lugosis Dead” and Peter Murphy’s “Strange Kind of Love” for your enjoyment.

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    2 Responses to “NIN-Trent Reznor and Viral Marketing”

    1. Baseball Band’s Myspace Marketing -- SEO by the SEA on March 12th, 2007 8:11 am

      [...] optimization behind the sites. Nice piece of viral marketing: NIN. David Dalka also pointed to some Trent Reznor and Peter Murphy performances from last year that were recorded and released on [...]

    2. Year Zero at (((withoutsound))) on March 20th, 2007 9:04 pm

      [...] Reznor is many things. And apparently one of those things is an ingenious viral marketer. The newest studio album from Nine Inch Nails, Year Zero, isn’t due until April 17th (this [...]

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