NIN-Trent Reznor and Viral Marketing

by on March 11, 2007 in Branding/Buzz/Viral, Customer Experience, Google (GOOG)

Trent Reznor and Peter Murphy have both long been linked as Trent credits Peter for breaking him into radio (see end of Youtube video below). Matt Cutts pointed out some of NIN’s best practices pointing to Bill Slawski’s post on Indsutrial Music Marketing. I’ll add another example. Last year, Trent and Peter toured together and did some pre-show perfomances together in various places. They were on a page where you could download them. Due to that they are now on Youtube. I post Trent singing the Bauhaus classic “Bela Lugosis Dead” and Peter Murphy’s “Strange Kind of Love” for your enjoyment.

3 Responses to “NIN-Trent Reznor and Viral Marketing”

  1. Makk December 17, 2010 at 5:55 am #

    Great piece of viral marketing: NIN. David Dalka also pointed to some Trent Reznor and Peter Murphy performances from last year

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