Marshall Field’s Sentiment has Blogosphere Legs

by on September 10, 2006 in Change Management, Customer Experience, General

Yesterday’s loud announcement of a Macy’s boycott (forward via e-mail to friends) and destruction of new Macy’s credit cards to loud cheers shows that customers aren’t satisfied with Macy’s decision to remove and destroy the Marshall Field’s (and other) brand name. If Federated’s CEO Mr. Terry Lundgren and board of directors thinks this strong feelings of people are going to go away on this they are wrong. Since traditional newspapers get significant advertising revenue from Federated they have little incentive to push the true story (notable exception: big props to P.J. Huffstutter of the LA Times), this is a job for bloggers to work to reduce the store’s sales and eventually force Federated to sell these stores to someone who will change the name back to Marshall Field’s. This may take months or even years, but it can happen!

Notice all the blog posts out there, the conversation is only starting to link, bond and discuss (use “Macy’s boycott” and “Marshall Field’s” in your posts/tags): Dauber’s Chicago Blog, The Budget Fashionista,  baka_duo_neka, ikam, Temporary Trouble Spots, All-American Girl’s Road Trip, etc…

The Chicagoist.org also recently reported Macy’s doesn’t even know what street it’s located on!!!

Stay tuned to fieldsfanschicago.org and the blogosphere for more info. Rumor has it Macy’s is seeking a variation to put up a large neon sign and that there is a zoning committee meeting on September 15, 2006 at Chicago City Hall regarding this eyesore. Contact your Alderman and ask that this be stopped!

Macy’s is not what the lady (customer) wants, she wants Marshall Field’s (other flickr photos):

5 Responses to “Marshall Field’s Sentiment has Blogosphere Legs”

  1. BT September 13, 2006 at 7:48 am #

    We need the State Street Marshall Fields store to stay the same. The fight will be decided in blogsphere. Why is it so difficult for Federated to see that this store is Marshall Fields. They already claim their flagship stores to be in San Franciso, Atlanta and 34th st. That’s why they should return the State St. store to its rightful name, Marshall Fields.

  2. mc September 14, 2006 at 11:23 am #

    Get over it ….It’s a done deal. Face it Marshall Fields is history. FOREVER!!!!!!!!!

  3. David Dalka September 14, 2006 at 12:28 pm #

    Too bad you didn’t use your real name to state your opinion, it would give you credibility.

    Why do you support the change?

Trackbacks/Pingbacks

  1. David “Dsquared” Dalka - Creating Revenue and Retention - Chicago GSB » Vlogs Ain’t Blogs - September 17, 2006

    [...] Then again, I myself posted video content in the past week (see unedited “loud announcement of Macy’s boycott” in my Marshall Field’s post). In my case it showed an angry mob and was in fact useful for this purpose. I wouldn’t want a whole blog filled with posts like that, but it served a purspose here for getting the passion across. Yet way more people viewed the text post than the Youtube video at this point though, maybe it’s because they too don’t find it compelling enough to click through? [...]

  2. Downtown Chicago Marshall Field’s Rally Sunday - December 9, 2007

    [...] – You’ve seen me write about the Marshall Field’s name change in the past. I only have one thing to add at this time that should send a chill down [...]

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