The one that is clear to me is that the mobile marketing space has more questions than answers.<\/p>\n
Panel:
\nPeter Fuller \u2013 Founder and Managing Partner, i-Jump
\nCourtney Jane Acuff, Associate Director, Denuo<\/p>\n
Numerous doors of entry:
\nReaching consumers:
\nSMS (text messaging)
\nWAP (wireless web)
\nMMS (multimedia)
\nWAP banners
\nVideo
\nStarstar dialing (new data dialing service)<\/p>\n
Wireless web – about 5% using it currently.<\/p>\n
Rich brand experience coming via MMS<\/p>\n
The carriers don\u2019t always play nice in the sandbox. Aggregators play a role. Agencies need to understand<\/p>\n
Zoove.com \u2013 domains<\/p>\n
Putting it all together:
\nThink of the mobile phone as a newspaper, television, Internet, game player, note passer (text), wallet and telephone – in one.<\/p>\n
Create a complete user and brand experience, as you would create typical offline cross-media campaign.<\/p>\n
Services that you can make money on like service communications are interesting.<\/p>\n
Metrics piece needs to be figured out.<\/p>\n
In the end it\u2019s all about money, revenue streams are in question.<\/p>\n
It\u2019s frustrating and exciting, that things become obsolete constantly.<\/p>\n
A discussion about best practices and the challenges of making them work is adopted.<\/p>\n
McDonald\u2019s \u2013 15 million Big Mac boxes \u2013 game pieces \u2013 lead to opt-in.<\/p>\n
Axe \u2013 free ring tone promotion<\/p>\n
Kellogg\u2019s \u2013 healthy eating tips.<\/p>\n
Cost – $50,000 minimum to play \u2013 technical integration, properly, short code, hosting \u2013 the media to support it.<\/p>\n","protected":false},"excerpt":{"rendered":"
The one that is clear to me is that the mobile marketing space has more questions than answers. Panel: Peter Fuller \u2013 Founder and Managing Partner, i-Jump Courtney Jane Acuff, Associate Director, Denuo Numerous doors of entry: Reaching consumers: SMS (text messaging) WAP (wireless web) MMS (multimedia) WAP banners Video Starstar dialing (new data dialing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15,17,2],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-mobile-search-marketing","category-search-engine-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t