Moderated by Dave Friedman, president, Avenue A | Razorfish Central region<\/p>\n
Denise Chudy, Google<\/p>\n
Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish<\/p>\n
This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and positive energy in the room!\u00a0\u00a0<\/p>\n
Mark \u2013 Apple, Ipod, Itunes<\/p>\n
Denise Chudy \u2013 Automotive \u2013 now Consumer Package Goods \u2013 General Motors is taking risks.<\/p>\n
Michael Miller \u2013 Online properties of ATT \u2013 ATT\/SBC \u2013 through Word of Mouth<\/p>\n
Bruce Woolsey \u2013 New Media \u2013 Buzzmetrics \u2013 algorithms of data analysis \u2013 leveraging data of combinations Gatorade \u2013 Buddy TV \u2013 interactive \u2013 125,000 friend on myspace from simpler. People are still cautious with banners.<\/p>\n
Denise \u2013 Use Google Video<\/p>\n
Michael \u2013 how to you measure the value of the something on myspace. Using myspace is a delicate balance.<\/p>\n
Mark \u2013 It will continue to evolve.<\/p>\n
Michael \u2013 Dremel \u2013 don\u2019t try to replace fragmented discussions.<\/p>\n
Bruce \u2013 Get over the fear. It\u2019s done. More ways to engage with consumers!<\/p>\n
Denise \u2013 build the niche audience. Movie studios are getting word out quickly.<\/p>\n
Audience \u2013 How do I make fragmentation my friend?<\/p>\n
Bruce \u2013 Mobile media. You don\u2019t need to be yet. 18 months from now, it is going to be different. Do some test marketing with Mobile.<\/p>\n
Audience – Where do you see marketing going?
\nBruce \u2013 Evolution. People are in control. Do you really want to copy TV? (as it is dying).<\/p>\n
Mark \u2013 Higher level of accountability points to the digital side leading it.<\/p>\n
Michael \u2013 Percentage wise \u2013 are less than 5%<\/p>\n
Audience \u2013 How do you see mobile marketing transforming and developing in the US?<\/p>\n
Denise – Click to call \u2013 relevancy \u2013 short messages \u2013 testing it in Japan \u2013 Google Maps. When they are looking \u2013 not push.<\/p>\n
Mark – Largest platform. Can\u2019t blast things out. The industry needs to self-police this issue. Mobile is going to be powerful. Ad supported content.<\/p>\n
Dave Friedman – Could there be ad supported content model for mobile?<\/p>\n
Bruce \u2013 Video is going to be interesting. Advertainment. Branded applications. I can download running routes.<\/p>\n
What disruptive technologies are getting ready to launch and create adoption?<\/p>\n
Denise \u2013 API adoption in consumer brands.<\/p>\n
Mark \u2013 Google Video and Youtube are game changers.<\/p>\n
Michael – The existing forms are getting better and better.<\/p>\n
Bruce \u2013 Advertising approaches where the consumer is in demand. Interactive video is the most powerful medium we\u2019ve ever had to use. How does one chose that?<\/p>\n","protected":false},"excerpt":{"rendered":"
Moderated by Dave Friedman, president, Avenue A | Razorfish Central region Denise Chudy, Google Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,12,13,1,17,7,2],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-change-management","category-customer-experience","category-general","category-mobile-search-marketing","category-reputation-management","category-search-engine-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}