Brian Bloom \u2013 Liggett Stahower
\nHeather Stefick \u2013 Hentel \u2013 Duck brand duct tape
\nMichael D. Moore \u2013 Director \u2013 Purina Interactive
\nRobert Claypoole \u2013 Product Director – Vistakon<\/p>\n
Moderator: Henry\u00a0Copeland, CEO, Blogads.com
\nHeather: Duct tape was invented in World War 2. Used afer the war and use spreads to this day. Fun, Friendly, Helpful, Imaginative. Expand market to tech-svvay audience. Duct tape has a cult like following. 30 million hit of duct tape during prom dress contest month. World\u2019s largest duct tape flag \u2013 as large as a basketball court. Festival \u2013 25,000 event visitors (personal engagements), 4,903 website hits, 27.5 million impressions.<\/p>\n
Purina \u2013 Michael D. Moore \u2013 Purina.com\/downloads
\nRe-purpose existing assets; little to no new content creation
\nCreated podcast from radio show. Ties in heavily with event marketing. Numerous usage of RSS feeds. SMS tips, wallpapers, ringtones. Audio outpacing Video by 4x.
\nUses Arc Worldwide \u2013 based in Chicago.<\/p>\n
Vistakon \u2013 Robert Claypoole \u2013 Editorial strategy of podcasts \u2013 tracking, cross-promotion are very important.
\nAuthentic content, integrate it in future marketing initiatives. \u201cIf only our lawyers were as excited about this as everyone else was.\u201d<\/p>\n
Question: How do you promote the podcasts?
\nAnswer: Feedburner, other content, banner ads, Yahoo front page (Purina) and mentioning in other podcasts (Vistakon).<\/p>\n
Podcasting is an intermediate step to blogging.<\/p>\n
How do you make a podcast search engine friendly?
\nMichael \u2013 not yet. No transcripts used currently<\/p>\n
Direct response \u2013 wireless comparable to e-mail. RSS \u2013 publisher mindset.<\/p>\n
Change Management \u2013 support is critical.<\/p>\n
Vistakon & Purina \u2013 testing and learning. No management barriers, support, small tests, low risk, raise the profile to legal, etc.<\/p>\n
Many podcasts led to page on Itunes site for Purina. Media choices \u2013 shifts from traditional advertising also being seen at Purina.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brian Bloom \u2013 Liggett Stahower Heather Stefick \u2013 Hentel \u2013 Duck brand duct tape Michael D. Moore \u2013 Director \u2013 Purina Interactive Robert Claypoole \u2013 Product Director – Vistakon Moderator: Henry\u00a0Copeland, CEO, Blogads.com Heather: Duct tape was invented in World War 2. Used afer the war and use spreads to this day. Fun, Friendly, Helpful, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-general"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}