This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and\/or fragments. Thank you!<\/strong><\/p>\nMike Grehan:<\/p>\n
You need to think differently.<\/p>\n
Vertical creep is pushing organic results down the page.<\/p>\n
Eye Tracking shows that people are not scrolling the way that they used to.<\/p>\n
This creates a problem, you need to be at the top of the listings.<\/p>\n
Local business center creates opportunities for local businesses.<\/p>\n
New paid search results like paid results.<\/p>\n
Chris Blakely \u2013 comScore:<\/p>\n
Leverage comScore search data shows traction of universal search efforts.<\/p>\n
Feature sets of search expanding. 48% of searchers are seeing different types of blended search results from their queries.<\/p>\n
Lower clicks on sponsored links with the exception of ecommerce and travel.<\/p>\n
Organic search strategies need to evolve from that standpoint.<\/p>\n
Jack Menzel \u2013 Google Product Manager Universal Search:<\/p>\n
Universal search has the following elements:
\nComprehensiveness \u2013 Images, Maps, News, Products, Video, Books and more
\nRelevance \u2013 Run every query against every index, decide what to show only after we collect all of the data
\nPresentation \u2013 Summarize the content in the most efficient way possible.<\/p>\n
Recently, there have been made into search results pages.<\/p>\n
Better Ranking \u2013 Universal search is just a subset of ranking.<\/p>\n
What\u2019s next?
\nKeep improving relevance
\nHelp users explore
\nImproved results summary<\/p>\n
What does this mean for web masters?
\n– Publish the best and high quality content that you have.
\n– Take advantage of prominent new verticals<\/p>\n
Todd Schwartz \u2013 Group Product Manager – Microsoft Live Search:<\/p>\n
Evolution of Search:
\nSearch – Directories, Keyword Trends, Rich Semantics, User Experience
\nMarket – Immature, Closed Trends, Open Item????
\nConsumer \u2013 Search, Keyword Trends, Actions<\/p>\n
Deliver, Simplify, Implement<\/p>\n
Showed Samsung lcd tv model \u2013 showed elements of a shopping review, rating and engine – an interesting change<\/p>\n
Showed weather and Barack Obama examples<\/p>\n
More engagement
\nBetter reach
\nHigher ROI
\nUpdate Product and Business Info
\nwebmaster.live.com<\/p>\n
Larry Cornett \u2013 Yahoo! Search:<\/p>\n
Transformed from a static experience to a complete information in one search<\/p>\n
Showed several Blended examples using Yahoo! Search:
\nKyle Orton \u2013 Chicago Bears fantasy sports
\nMovies \u2013 including times and local listings
\nBeyonce \u2013 music videos on the search page
\nSushi in San Jose
\nBarack Obama
\nPuppy<\/p>\n
Richer, more relevant links\u2026<\/p>\n
Searchmonkey \u2013 publishers collaborate, meaning behind the link, richer experience, relevant and personal, etc.<\/p>\n
Yelp is a Searchmonkey partner. (How does this affect Yahoo! Local?)<\/p>\n
The infobar \u2013 Steve Jobs example<\/p>\n
Share structured data: Publishers > Searchmonkey > Tell your users<\/p>\n
Why is blended search important?
\nUnmatched opportunities and control for publishers
\nKey step for building a smarter search engine with structured data
\ngallery.search.yahoo.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Moderator: Kevin Ryan, SES Advisory Board Chair & CEO, Motivity Marketing Speakers: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search Mike Grehan, Global KDM Officer, Acronym Media Chris Blakely, Director, Client Services, comScore, Inc. Todd Schwartz, Group Product Manager, Live Search, Microsoft Corporation Jack Menzel, Senior Product Manager, Google This is a live session blog […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,5,2,19,26,4],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","hentry","category-google-goog","category-microsoft-msft","category-search-engine-marketing","category-search-engine-optimization","category-social-media","category-yahoo-yhoo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}