{"id":75,"date":"2006-07-17T23:33:33","date_gmt":"2006-07-18T04:33:33","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/07\/17\/one-red-paper-clip-and-google-adwordsadsense\/"},"modified":"2006-07-18T18:49:19","modified_gmt":"2006-07-18T23:49:19","slug":"one-red-paper-clip-and-google-adwordsadsense","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/07\/17\/one-red-paper-clip-and-google-adwordsadsense\/","title":{"rendered":"One Red Paper Clip and Google Adwords\/Adsense"},"content":{"rendered":"<p>Congrat&#8217;s to Kyle MacDonald on getting his house for the <a href=\"http:\/\/oneredpaperclip.blogspot.com\/\" target=\"_blank\">One Red Paper Clip<\/a> via trades! It&#8217;s an inspiring story that shows the power of blogs for both fun and creation of value. \u00a0<\/p>\n<p>What is interesting about his blog\u00a0is that frequently, the Google ads displayed on his page are good examples of ads not being placed or monitored well. For example, two days after Kyle was awarded\u00a0a house in Kipling, Alberta, ads for books\u00a0for author <a href=\"http:\/\/en.wikipedia.org\/wiki\/Kipling\" target=\"_blank\">Rudyard Kipling<\/a> were still appearing on the site.\u00a0The\u00a0keyword\u00a0&#8220;Kipling&#8221; only should have been dropped from the campaign immediately.\u00a0\u00a0Then today, &#8220;Saskatchewan dating&#8221; appeared on the site. This ad should be geotargeted and I should not be viewing it while surfing the net in Chicago.<\/p>\n<p>As I become more familar with Adwords, it becomes obvious that there are tools Google is offering for micro-targeting that are not being fully utilized.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congrat&#8217;s to Kyle MacDonald on getting his house for the One Red Paper Clip via trades! It&#8217;s an inspiring story that shows the power of blogs for both fun and creation of value. \u00a0 What is interesting about his blog\u00a0is that frequently, the Google ads displayed on his page are good examples of ads not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","hentry","category-google-goog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}