Pete Blackshaw<\/a> (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000”.<\/p>\nKate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).<\/p>\n
Rich LeFurgy (General Partner of Archer) was recognized by USA Today as \u201cthe Johnny Appleseed of Online Advertising\u201d (1998), was inducted into Advertising Age\u2019s Interactive Hall of Fame (2000), and received the IAB\u2019s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it\u2019s founding in 1996.<\/p>\n
The 2008 Limelight Award Winners:<\/p>\n
\u00b7 Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish<\/p>\n
\u00b7 Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWA\\Chiat\\Day\\Tequila<\/p>\n
\u00b7 Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA<\/p>\n
\u00b7 Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP<\/p>\n
\u00b7 Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners<\/p>\n
\u00b7 Best Affiliate Marketing Campaign: Moosejaw – Growth and Profit, Schaaf Consulting<\/p>\n
\u00b7 Best Branding Campaign: eBay \u2013 Renew & Rethink, Agency.com<\/p>\n
\u00b7 Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder<\/p>\n
\u00b7 Best Consumer Campaign: Nokia Jealous Computers, These Days<\/p>\n
\u00b7 Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara<\/p>\n
\u00b7 Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital<\/p>\n
\u00b7 Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency<\/p>\n
\u00b7 Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy<\/p>\n
\u00b7 Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing<\/p>\n
\u00b7 Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR<\/p>\n
\u00b7 Best Word of Mouth Campaign: Elf Yourself, EVB & Toy<\/p>\n
\u00b7 Best Campaign Optimization: Lincoln Educational Services, iCrossing<\/p>\n
The 2008 Limelight Award Winners (continued):<\/p>\n
\u00b7 Best Search Engine Optimization Strategy\/Campaign: Millennium & Copthorne SEO Campaign,
\neMarketingEye (Pvt) Ltd<\/p>\n
\u00b7 Best Search Marketing Strategy\/Campaign: HGTV Design Star Marketing Loop, Scripps Networks<\/p>\n
\u00b7 Best Business-to-Business Marketing Web Site: Mullen.com, Mullen<\/p>\n
\u00b7 Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group<\/p>\n
\u00b7 Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein & Partners<\/p>\n
\u00b7 Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN<\/p>\n
\u00b7 Best Micro Site: Every journey needs a Journal, T3<\/p>\n
\u00b7 Best User Defined Experience: DesignMyRoom Website, andCulture<\/p>\n
\u00b7 Best of Show: Elf Yourself, EVB & Toy<\/p>\n
The 2008 People\u2019s Choice Award Winners:<\/p>\n
\u00b7 Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.<\/p>\n
\u00b7 Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation<\/p>\n
\u00b7 Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus<\/p>\n
\u00b7 Best Next Generation Ad: Motorola Rockstarizer, Draftfcb<\/p>\n
\u00b7 Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb<\/p>\n
\u00b7 Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish<\/p>\n
\u00b7 Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN<\/p>\n
\u00b7 Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa<\/p>\n
\u00b7 Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb<\/p>\n
\u00b7 Best Micro Site: Funship Island, Avenue A | Razorfish<\/p>\n
\u00b7 Best User Defined Experience: Elf Yourself, EVB & Toy<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
ad:tech announced the winners of the of the 11th annual ad:tech awards. Congrats to all of the successful winners! The 2008 Industry Achievers: Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-724","post","type-post","status-publish","format-standard","hentry","category-interactive-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=724"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}