{"id":669,"date":"2007-12-06T13:23:28","date_gmt":"2007-12-06T17:23:28","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/12\/06\/ses-chicago-2007-troubleshooting-dynamic-website\/"},"modified":"2009-12-31T22:01:47","modified_gmt":"2010-01-01T03:01:47","slug":"ses-chicago-2007-troubleshooting-dynamic-website","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/12\/06\/ses-chicago-2007-troubleshooting-dynamic-website\/","title":{"rendered":"SES Chicago 2007 : Troubleshooting Dynamic Website"},"content":{"rendered":"

Moderator:
\nAnne Kennedy, Manager, Managing Partner, Beyond Ink
\nMarketing Speakers<\/a>:
\nLaura Thieme, President and Founder, Bizresearch
\nMatt Bailey, President, SiteLogic<\/p>\n

Begin Your Research Project:<\/p>\n

URL Structure
\nSearch Engine Indices
\nCurrent Rankings
\nSpider Activity (Net tracker gives great spider research\u2026)
\nDetermine Target Terms
\nOvercome technology, resource and\/or political challenges
\nIndex, Optimize
\nMonitor improvements<\/p>\n

Your Page Titles: Are they Really Optimized?<\/p>\n

Example: Wine racks (Pier 1)<\/p>\n

Page title – is it right?<\/p>\n

Dynamic versus static \u2013 do they need to be static? No.<\/p>\n

Basic Optimization Tactics \u2013 keyword embedding<\/p>\n

Home page title matters \u2013 a lot!!!<\/p>\n

Relevant Page Title page, Footer \u2013 best first quick steps<\/p>\n

Are pages titles enough? H1, H2, Intro optimized, URL optimized, page rank updated.<\/p>\n

Hierarchy of a website \u2013 URL, how deep and often is the crawl?<\/p>\n

What We Found<\/p>\n

– We found minimum of 3 issues<\/p>\n

– Additional reports and trending are important<\/p>\n

When that isn\u2019t enough?<\/p>\n

Universal Search?<\/p>\n

Update the robots.txt file to remove things.<\/p>\n

Canonical issues, soft 404\u2019s get it right!<\/p>\n

301 redirects \u2013 are they still in place?<\/p>\n

Matt Bailey, Sitelogic<\/p>\n

IT for marketers<\/p>\n

IT and marketing need to work together.<\/p>\n

Robot.txt is the welcome mat to your house\u2026<\/p>\n

Redirects.<\/p>\n

Use Webbug<\/p>\n

Architecture \u2013 if you using JavaScript, it will not work properly<\/p>\n

Duplicate content \u2013 avoid it!<\/p>\n

Cannibalization problems<\/p>\n

Legacy spam \u2013 invisible text links\u2026<\/p>\n

When Google finds pages though natural crawling, its\u2019 better \u2013 Using Webmaster Central helps\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research\u2026) Determine Target Terms Overcome technology, resource and\/or political challenges Index, Optimize Monitor improvements Your Page Titles: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,7,19,26],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","hentry","category-change-management","category-reputation-management","category-search-engine-optimization","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t