{"id":669,"date":"2007-12-06T13:23:28","date_gmt":"2007-12-06T17:23:28","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/12\/06\/ses-chicago-2007-troubleshooting-dynamic-website\/"},"modified":"2009-12-31T22:01:47","modified_gmt":"2010-01-01T03:01:47","slug":"ses-chicago-2007-troubleshooting-dynamic-website","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/12\/06\/ses-chicago-2007-troubleshooting-dynamic-website\/","title":{"rendered":"SES Chicago 2007 : Troubleshooting Dynamic Website"},"content":{"rendered":"<p>Moderator:<br \/>\nAnne Kennedy, Manager, Managing Partner, Beyond Ink<br \/>\n<a href=\"http:\/\/www.daviddalka.com\/\">Marketing Speakers<\/a>:<br \/>\nLaura Thieme, President and Founder, Bizresearch<br \/>\nMatt Bailey, President, SiteLogic<\/p>\n<p>Begin Your Research Project:<\/p>\n<p>URL Structure<br \/>\nSearch Engine Indices<br \/>\nCurrent Rankings<br \/>\nSpider Activity (Net tracker gives great spider research\u2026)<br \/>\nDetermine Target Terms<br \/>\nOvercome technology, resource and\/or political challenges<br \/>\nIndex, Optimize<br \/>\nMonitor improvements<\/p>\n<p>Your Page Titles: Are they Really Optimized?<\/p>\n<p>Example: Wine racks (Pier 1)<\/p>\n<p>Page title &#8211; is it right?<\/p>\n<p>Dynamic versus static \u2013 do they need to be static? No.<\/p>\n<p>Basic Optimization Tactics \u2013 keyword embedding<\/p>\n<p>Home page title matters \u2013 a lot!!!<\/p>\n<p>Relevant Page Title page, Footer \u2013 best first quick steps<\/p>\n<p>Are pages titles enough? H1, H2, Intro optimized, URL optimized, page rank updated.<\/p>\n<p>Hierarchy of a website \u2013 URL, how deep and often is the crawl?<\/p>\n<p>What We Found<\/p>\n<p>&#8211; We found minimum of 3 issues<\/p>\n<p>&#8211; Additional reports and trending are important<\/p>\n<p>When that isn\u2019t enough?<\/p>\n<p>Universal Search?<\/p>\n<p>Update the robots.txt file to remove things.<\/p>\n<p>Canonical issues, soft 404\u2019s get it right!<\/p>\n<p>301 redirects \u2013 are they still in place?<\/p>\n<p>Matt Bailey, Sitelogic<\/p>\n<p>IT for marketers<\/p>\n<p>IT and marketing need to work together.<\/p>\n<p>Robot.txt is the welcome mat to your house\u2026<\/p>\n<p>Redirects.<\/p>\n<p>Use Webbug<\/p>\n<p>Architecture \u2013 if you using JavaScript, it will not work properly<\/p>\n<p>Duplicate content \u2013 avoid it!<\/p>\n<p>Cannibalization problems<\/p>\n<p>Legacy spam \u2013 invisible text links\u2026<\/p>\n<p>When Google finds pages though natural crawling, its\u2019 better \u2013 Using Webmaster Central helps\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research\u2026) Determine Target Terms Overcome technology, resource and\/or political challenges Index, Optimize Monitor improvements Your Page Titles: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,7,19,26],"tags":[],"class_list":["post-669","post","type-post","status-publish","format-standard","hentry","category-change-management","category-reputation-management","category-search-engine-optimization","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=669"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/669\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}