{"id":661,"date":"2007-12-03T11:34:03","date_gmt":"2007-12-03T15:34:03","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/12\/03\/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific\/"},"modified":"2009-12-31T22:03:03","modified_gmt":"2010-01-01T03:03:03","slug":"ses-chicago-2007-asia-japan-china-australia-and-eastern-acific","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/12\/03\/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific\/","title":{"rendered":"SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific"},"content":{"rendered":"

Moderator:
\nKevin Ryan, Vice President, Global Content Director, Search Engine Strategies<\/a> and Search Engine Watch<\/a>
\nMarketing Speakers<\/a>:
\nMotoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
\nT.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing
\nErica Schmidt, Global Director of Search, iProspect (slides where unreadable)<\/p>\n

Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC<\/p>\n

87.5 Million on the Internet
\n68% penetration
\nMobile taking off in Japan, SNS, Blog, Video<\/p>\n

Yahoo! allows keyword assist in Japanese.<\/p>\n

Searchbox is telling you the words to search online offline.<\/p>\n

Challenges of language includes spelling variations, no spaces segmenting word.<\/p>\n

Translators don\u2019t know SEO. Keyword research must be redone as the usage rates can be highly variable. Japanese keyword Research is critical.<\/p>\n

Shopping, payment options, \u201cOsaifu-keitai\u201d, Points (not coupons) are prevalent.<\/p>\n

T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing<\/p>\n

Baidu – 68% search traffic in China<\/p>\n

The way Baidu displays ads first \u2013 you might not see a natural listing on page 1 at all!!!<\/p>\n

Ad platform differences \u2013 CPC, Budget, # of clicks, content network, campaign report, geo-target, keyword insertion<\/p>\n

Paid Search \u2013 higher click through rate, faster CPC price increases, relatively few optimization variables<\/p>\n

Natural Search \u2013 keyword selection methodology, traffic estimation tools in China unreliable (Google says not to use Google analytics there).<\/p>\n

China\u00a0still\u00a0has\u00a0low\u00a0penetration\u00a0of\u00a0credit\u00a0cards\u00a0and\u00a0most\u00a0transactions\u00a0happen\u00a0offline\u00a0and\u00a0therefore\u00a0aren’t\u00a0trackable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,19],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing","category-search-engine-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t