{"id":661,"date":"2007-12-03T11:34:03","date_gmt":"2007-12-03T15:34:03","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/12\/03\/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific\/"},"modified":"2009-12-31T22:03:03","modified_gmt":"2010-01-01T03:03:03","slug":"ses-chicago-2007-asia-japan-china-australia-and-eastern-acific","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/12\/03\/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific\/","title":{"rendered":"SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific"},"content":{"rendered":"<p>Moderator:<br \/>\nKevin Ryan, Vice President, Global Content Director, <a HREF=\"http:\/\/www.searchenginestrategies.com\/\">Search Engine Strategies<\/a> and <a HREF=\"http:\/\/searchenginewatch.com\/\">Search Engine Watch<\/a><br \/>\n<a href=\"http:\/\/www.daviddalka.com\/\">Marketing Speakers<\/a>:<br \/>\nMotoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC<br \/>\nT.R. Harrington, Director of Strategic Direction &amp; Product Development, Darwin Marketing<br \/>\nErica Schmidt, Global Director of Search, iProspect (slides where unreadable)<\/p>\n<p>Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC<\/p>\n<p>87.5 Million on the Internet<br \/>\n68% penetration<br \/>\nMobile taking off in Japan, SNS, Blog, Video<\/p>\n<p>Yahoo! allows keyword assist in Japanese.<\/p>\n<p>Searchbox is telling you the words to search online offline.<\/p>\n<p>Challenges of language includes spelling variations, no spaces segmenting word.<\/p>\n<p>Translators don\u2019t know SEO. Keyword research must be redone as the usage rates can be highly variable. Japanese keyword Research is critical.<\/p>\n<p>Shopping, payment options, \u201cOsaifu-keitai\u201d, Points (not coupons) are prevalent.<\/p>\n<p>T.R. Harrington, Director of Strategic Direction &amp; Product Development, Darwin Marketing<\/p>\n<p>Baidu &#8211; 68% search traffic in China<\/p>\n<p>The way Baidu displays ads first \u2013 you might not see a natural listing on page 1 at all!!!<\/p>\n<p>Ad platform differences \u2013 CPC, Budget, # of clicks, content network, campaign report, geo-target, keyword insertion<\/p>\n<p>Paid Search \u2013 higher click through rate, faster CPC price increases, relatively few optimization variables<\/p>\n<p>Natural Search \u2013 keyword selection methodology, traffic estimation tools in China unreliable (Google says not to use Google analytics there).<\/p>\n<p>China\u00a0still\u00a0has\u00a0low\u00a0penetration\u00a0of\u00a0credit\u00a0cards\u00a0and\u00a0most\u00a0transactions\u00a0happen\u00a0offline\u00a0and\u00a0therefore\u00a0aren&#8217;t\u00a0trackable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction &amp; Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,19],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing","category-search-engine-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}