{"id":643,"date":"2007-11-03T16:31:48","date_gmt":"2007-11-03T20:31:48","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/11\/03\/business-week-article-so-many-ads-so-few-clicks\/"},"modified":"2007-11-03T16:31:48","modified_gmt":"2007-11-03T20:31:48","slug":"business-week-article-so-many-ads-so-few-clicks","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/11\/03\/business-week-article-so-many-ads-so-few-clicks\/","title":{"rendered":"Business Week Article &#8211; So Many Ads, So Few Clicks"},"content":{"rendered":"<p><a href=\"http:\/\/www.businessweek.com\/magazine\/content\/07_46\/b4058053.htm\">Nice article<\/a> talking about he decline in click through rates of ads.\u00a0 It includes this statement:<\/p>\n<blockquote><p><em>But as responsiveness declines, ad targeting grows more attractive. Marketers  see increases of 30% to 300% in click rates when ads are customized based on  criteria such as the location, content of Web pages visited, or information  researched on search engines.<\/em><\/p><\/blockquote>\n<p>Exciting data indeed for a project I&#8217;m working on right now. It&#8217;s all about relevancy, not quantity, of viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nice article talking about he decline in click through rates of ads.\u00a0 It includes this statement: But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,2,26],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-interactive-ads","category-search-engine-marketing","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}