Presenter: Charles Golvin, Principal Analyst, Forrester Research<\/p>\n
I didn’t get around to posting this last week, these are some high points of Charles’ all too short talk:<\/p>\n
Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads.<\/p>\n
They don\u2019t trust SMS ads. They also don\u2019t want to pay for something in lieu of advertising. In the current state this creates contradictions.<\/p>\n
The most interesting thing he said in his talk was when he showed Google mobile search and then stated, \u201cI think Google imitated Yahoo! in this regard\u201d<\/strong>.<\/p>\n Offline visual codes are powerful mechanisms for simplifying mobile call-to-action. (I\u2019d expand this to state that it will become powerful for creating an effective multi-channel strategy as many people are too focused on mobile alone.)<\/p>\n Mobile should eventually be abbreviated, transactional, measurable and integrated with physical world.<\/p>\n","protected":false},"excerpt":{"rendered":" Presenter: Charles Golvin, Principal Analyst, Forrester Research I didn’t get around to posting this last week, these are some high points of Charles’ all too short talk: Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads. They don\u2019t trust SMS ads. They also don\u2019t want to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,28,17,4],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","hentry","category-google-goog","category-mobile-lbs-sms","category-mobile-search-marketing","category-yahoo-yhoo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t