{"id":632,"date":"2007-10-18T09:11:58","date_gmt":"2007-10-18T13:11:58","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/10\/18\/fcf07-the-role-of-mobile-search-in-social-computing\/"},"modified":"2007-10-18T09:11:58","modified_gmt":"2007-10-18T13:11:58","slug":"fcf07-the-role-of-mobile-search-in-social-computing","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/10\/18\/fcf07-the-role-of-mobile-search-in-social-computing\/","title":{"rendered":"FCF07 &#8211; The Role of Mobile Search in Social Computing"},"content":{"rendered":"<p>Presenter: Charles Golvin, Principal Analyst, Forrester Research<\/p>\n<p>I didn&#8217;t get around to posting this last week, these are some high points of Charles&#8217; all too short talk:<\/p>\n<p>Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads.<\/p>\n<p>They don\u2019t trust SMS ads. They also don\u2019t want to pay for something in lieu of advertising. In the current state this creates contradictions.<\/p>\n<p>The most interesting thing he said in his talk was when he showed Google mobile search and then stated, <strong>\u201cI think Google imitated Yahoo! in this regard\u201d<\/strong>.<\/p>\n<p>Offline visual codes are powerful mechanisms for simplifying mobile call-to-action. (I\u2019d expand this to state that it will become powerful for creating an effective multi-channel strategy as many people are too focused on mobile alone.)<\/p>\n<p>Mobile should eventually be abbreviated, transactional, measurable and integrated with physical world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presenter: Charles Golvin, Principal Analyst, Forrester Research I didn&#8217;t get around to posting this last week, these are some high points of Charles&#8217; all too short talk: Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads. They don\u2019t trust SMS ads. They also don\u2019t want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,28,17,4],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","hentry","category-google-goog","category-mobile-lbs-sms","category-mobile-search-marketing","category-yahoo-yhoo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}