John Adam’s agency leads the GEICO account recently with it’s multiple story lines.<\/p>\n
John asserts that two major things are changing at present in the advertising marketplace:<\/p>\n
1) The destruction of integrated marketing and direct control of brands is no longer possible.<\/p>\n
2) The nature of storytelling is changing. People can understand multiple branding messages and themes, especially in Generation Y.<\/p>\n
It’s totally awesome to be at a traditional marketing conference and hearing some of these themes being not only talked about, but actually practiced. There is still a long, long way to go. This conference with 13,000 delegates traveling from all corners of the earth dwarfs the size of the search marketing and social media conferences that I frequently attend. It quantifies the immense magnitude of the amount of change that is potentially still ahead. It’s kind of overwhelming to think about actually and I don’t overwhelm easily!<\/p>\n","protected":false},"excerpt":{"rendered":"
John Adam’s agency leads the GEICO account recently with it’s multiple story lines. John asserts that two major things are changing at present in the advertising marketplace: 1) The destruction of integrated marketing and direct control of brands is no longer possible. 2) The nature of storytelling is changing. People can understand multiple branding messages […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15,12,31],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-change-management","category-chicago"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t