{"id":630,"date":"2007-10-15T10:01:09","date_gmt":"2007-10-15T14:01:09","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/10\/15\/dma07-pre-conferecne-keynote-john-adams-the-martin-agency\/"},"modified":"2007-10-15T10:08:47","modified_gmt":"2007-10-15T14:08:47","slug":"dma07-pre-conferecne-keynote-john-adams-the-martin-agency","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/10\/15\/dma07-pre-conferecne-keynote-john-adams-the-martin-agency\/","title":{"rendered":"DMA07 &#8211; Pre-Conference Keynote John Adams The Martin Agency"},"content":{"rendered":"<p>John Adam&#8217;s agency leads the GEICO account recently with it&#8217;s multiple story lines.<\/p>\n<p>John asserts that two major things are changing at present in the advertising marketplace:<\/p>\n<p>1)  The destruction of integrated marketing and direct control of brands is no longer possible.<\/p>\n<p>2)  The nature of storytelling is changing. People can understand multiple branding messages and themes, especially in Generation Y.<\/p>\n<p>It&#8217;s totally awesome to be at a traditional marketing conference and hearing some of these themes being not only talked about, but actually practiced. There is still a long, long way to go. This conference with 13,000 delegates traveling from all corners of the earth dwarfs the size of the search marketing and social media conferences that I frequently attend. It quantifies the immense magnitude of the amount of change that is potentially still ahead. It&#8217;s kind of overwhelming to think about actually and I don&#8217;t overwhelm easily!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Adam&#8217;s agency leads the GEICO account recently with it&#8217;s multiple story lines. John asserts that two major things are changing at present in the advertising marketplace: 1) The destruction of integrated marketing and direct control of brands is no longer possible. 2) The nature of storytelling is changing. People can understand multiple branding messages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,12,31],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-change-management","category-chicago"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=630"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/630\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}