{"id":623,"date":"2007-10-02T19:31:17","date_gmt":"2007-10-02T23:31:17","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/10\/02\/smxlomo-denver-day-2-show-me-the-money\/"},"modified":"2009-12-31T22:04:38","modified_gmt":"2010-01-01T03:04:38","slug":"smxlomo-denver-day-2-show-me-the-money","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/10\/02\/smxlomo-denver-day-2-show-me-the-money\/","title":{"rendered":"SMXLOMO Denver – Day 2 – Show Me the Money!!!"},"content":{"rendered":"

Moderator:
\nGreg Sterling, Founding Principal, Sterling Market Intelligence<\/a><\/p>\n

Marketing Speakers<\/a>:
\nIan White, CEO, Urban Mapping
\nShawn Riegsecker, Chairman & CEO, Centro
\nJustin Sanger, CEO, LocalLaunch
\nAlfred Chow, Head, Yellowbook<\/p>\n

Justin Sanger, Local Launch<\/p>\n

I can\u2019t help but get caught up in some of the hype. \u201cContext galactic scale\u201d \u2013 thanks Google. He then said, \u201cTalking about local search in 10 minutes is like spitting into the grand canyon.\u201d Then said a few words to get Greg Sterling to actually blush! Really funny stuff.<\/p>\n

Tremendous opportunities in the IYPs. Local and vertical are merging. Social networking is also converging with local. What is the differentiation of these local search sites? Even within Yahoo! you have a multitude of options. SMEs are overwhelmed and confused. The mission of marketplace consolidations \u2013 our goal is to remove the complexity not only for our small businesses but for our sales forces as well. The traditional relationships<\/p>\n

$\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cost of Traffic \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 $$$
\nContent>>Proprietary>>Organic\/SEO>>Paid Placement>>Paid Search \/ SEM<\/p>\n

Silos and advertisers don\/t mix in local search!!!<\/p>\n

You need to be inventory agnostic\u2026<\/p>\n

Shawn Riegsecker, CEO, Centro<\/p>\n

Brand marketing increases future clicks. Newspaper growth is slowing in terms of rates of growth, national advertisers are exploding this year. Next will be the regional advertisers, which now comprise less than 3% of advertising.<\/p>\n

Ian White, CEO, Urbanmapping<\/p>\n

? Where the hell is the money?<\/p>\n

7FTE, San Francisco based, geo-spacial data to enable advertisers<\/p>\n

Why and what?<\/p>\n

Technical limitations<\/p>\n

User behavior<\/p>\n

Search Engine \u201cKeyword Lockdown\u201d<\/p>\n

GEO IP lookup \u201cgeotargeting\u201d SUCKS<\/p>\n

99% accuracy country level<\/p>\n

95% accuracy state level<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marketing Speakers: Ian White, CEO, Urban Mapping Shawn Riegsecker, Chairman & CEO, Centro Justin Sanger, CEO, LocalLaunch Alfred Chow, Head, Yellowbook Justin Sanger, Local Launch I can\u2019t help but get caught up in some of the hype. \u201cContext galactic scale\u201d \u2013 thanks Google. He then said, \u201cTalking […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,24,28,17,2,19,26],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-metrics","category-mobile-lbs-sms","category-mobile-search-marketing","category-search-engine-marketing","category-search-engine-optimization","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}