{"id":622,"date":"2007-10-02T13:08:04","date_gmt":"2007-10-02T17:08:04","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/10\/02\/smxlomo-day-2-introducing-the-mobile-search-engines\/"},"modified":"2016-03-21T12:00:20","modified_gmt":"2016-03-21T17:00:20","slug":"smxlomo-day-2-introducing-the-mobile-search-engines","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/10\/02\/smxlomo-day-2-introducing-the-mobile-search-engines\/","title":{"rendered":"SMXLOMO – Day 2 – Introducing the Mobile Search Engines"},"content":{"rendered":"

Moderator:
\nGary Price, Director of Online Information Resources, Ask.com<\/a>, resourceshelf.com<\/a><\/p>\n

Marketing Speakers<\/a>:
\nOmar Tawakol, Chief Advertising Officer, Medio
\nMatthew Snyder, Header of Business Development, Nokia
\nBrendan Benzing, Vice President Mobile Search and Marketing, InfoSpace
\nMatt Tengler, Senior Product Manager, JumpTap<\/p>\n

Gary Price, ask.com, resourceshelf.com
\n http:\/\/tinyurl.com\/2fy249 (awesome resource his full presentation)<\/p>\n

Omar Tawakol, Medio<\/p>\n

Mobile is a new media and there is an assumption that Internet players will dominate, this does not make sense. People thought TV companies would dominate the Internet. None of them are. Top spenders in mobile will not be the same as TV or Internet.<\/p>\n

Browse the mobile Internet \u2013 the searches are still early in nature – downloadables.<\/p>\n

On handset, downloadables, information and off-portal<\/p>\n

Search ads are perceived differently. Banners are not content. Sponsored links have the same relevancy as other engines.<\/p>\n

Matthew Snyder, Nokia<\/p>\n

Fragmentation of media consumption<\/p>\n

Rise of Advertising and Mobile<\/p>\n

Mobile as a cross-media local interactive medium is emerging<\/p>\n

Shift to Multimedia Computer<\/p>\n

Opportunities in mobile search<\/p>\n

Mobile phones will have as many full browsers in 2010 as PCs!!!<\/p>\n

Embedded experience \u2013 mobilesearch.nokia.com<\/p>\n

Medio was in this but is not now\u2026<\/p>\n

Discussed \u201cactive idol\u201d concept.<\/p>\n

Mobile is the ultimate advertising platform
\n– Personal however, double-edge sword
\n– Always-on
\n– Always with you serendipity
\n– Billing and payment is possible<\/p>\n

Nokia Platform \u2013 syndications, syndications<\/p>\n

Brendan Benzing, Infospace<\/p>\n

MCore \u2013 portals, storefront, search, messaging and managed web<\/p>\n

Has a partnership with Infogen in Israel<\/p>\n

Accessed through \u2013 downloadables, mobile sites, www sites, vertical apps<\/p>\n

Recently launched – Infospace Search at Sprint<\/p>\n

Matt Tengler, Jumptap<\/p>\n

Products
\n– Mobile Search
\n– Mcommerce, operator storefront and operator, deck search solutions
\n– Full \u201coff-deck\u201d search capabilities across the mobile web and web<\/p>\n

Deliver ALL content that is relevant to the user and capabilities of their handset<\/p>\n

check out ppc.jumptap.com<\/p>\n

Carrier intention platform<\/p>\n

The iphone was never mentioned in this session – WOW!<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Gary Price, Director of Online Information Resources, Ask.com, resourceshelf.com Marketing Speakers: Omar Tawakol, Chief Advertising Officer, Medio Matthew Snyder, Header of Business Development, Nokia Brendan Benzing, Vice President Mobile Search and Marketing, InfoSpace Matt Tengler, Senior Product Manager, JumpTap Gary Price, ask.com, resourceshelf.com http:\/\/tinyurl.com\/2fy249 (awesome resource his full presentation) Omar Tawakol, Medio Mobile is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,17,2],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-mobile-lbs-sms","category-mobile-search-marketing","category-search-engine-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}