{"id":619,"date":"2007-10-01T19:21:29","date_gmt":"2007-10-01T23:21:29","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/10\/01\/smxlomo-2007-search-marketing-on-maps\/"},"modified":"2009-12-31T22:06:18","modified_gmt":"2010-01-01T03:06:18","slug":"smxlomo-2007-search-marketing-on-maps","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/10\/01\/smxlomo-2007-search-marketing-on-maps\/","title":{"rendered":"SMXLOMO 2007 &#8211; Search Marketing on Maps"},"content":{"rendered":"<p>Moderator:<br \/>\nChris Sherman, Executive Editor, <a HREF=\"http:\/\/searchengineland.com\/\">Search Engine Land<\/a><\/p>\n<p><a href=\"http:\/\/www.daviddalka.com\/\">Marketing Speakers<\/a>:<br \/>\nAlex Porter, Vice President, Location3 Media<br \/>\nAlan Beiagi, Director and GM, Mapquest<br \/>\nMichael T. Jones, Ciheif Technologist, Googl eEarth, Maps and Local<\/p>\n<p>Alex Porter, Vice President, Location3 Media<\/p>\n<p>Offshore Data Entry &gt;&gt;&gt;Axciom, Infousa, Amacai &gt;&gt;&gt;Search Engines Directories, IYPS, etc<\/p>\n<p>How to incorporate into marketing? Directly submit to each engine for a free basic listing it results in an enhanced map listing.<\/p>\n<p>ROI measurement:<br \/>\nUtilize call tracking<br \/>\nEmploy trackable URL and coupons<\/p>\n<p>Alan Beiagi, Director and GM, Mapquest<\/p>\n<p>The next wave of Internet user growth will come from mobile and offline usage.<\/p>\n<p>Creating experiences \u2013 friend is in Denver, you decide to get a ticket to tonight\u2019s playoff tiebreaker. Only 15% of 233M cell owners use data services. 85% of the market to go!<\/p>\n<p>Search for your destination, get directions, find parking, watch video of player interview, etc.<\/p>\n<p>Is this reality? All of this is already possible but you have to reach 30 different web sites. Mapquest.<\/p>\n<p>Michael Jones, Google<\/p>\n<p>Showed maps, API and other ideas, visit Google Maps Mania &#8211; talk about an example he asked to stay in the circle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator: Chris Sherman, Executive Editor, Search Engine Land Marketing Speakers: Alex Porter, Vice President, Location3 Media Alan Beiagi, Director and GM, Mapquest Michael T. Jones, Ciheif Technologist, Googl eEarth, Maps and Local Alex Porter, Vice President, Location3 Media Offshore Data Entry &gt;&gt;&gt;Axciom, Infousa, Amacai &gt;&gt;&gt;Search Engines Directories, IYPS, etc How to incorporate into marketing? Directly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,28,17],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","hentry","category-google-goog","category-mobile-lbs-sms","category-mobile-search-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Moderator: Chris Sherman, Executive Editor, Search Engine Land Marketing Speakers: Alex Porter, Vice President, Location3 Media Alan Beiagi, Director and GM, Mapquest Michael T. Jones, Ciheif Technologist, Googl eEarth, Maps and Local Alex Porter, Vice President, Location3 Media Offshore Data Entry &gt;&gt;&gt;Axciom, Infousa, Amacai &gt;&gt;&gt;Search Engines Directories, IYPS, etc How to incorporate into marketing? 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