Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search<\/p>\n
What and Why? Ask yourself during the conference \u2013 \u201cIs this the right problem to solve?\u201d<\/p>\n
Understanding the Competition
\nDiscreet (Privacy)
\nCourteous (Did you mean?)
\nEmpathetic
\nMulti-lingual (Translation)
\nQuick Spirited (Transactional)<\/p>\n
Concierges must know their
\nHotel (Hyper Local)
\nCity (Local)
\nCountry (National to Global)
\nColleagues (Universal Search)<\/p>\n
In a world where the present is everything, concierges must \u201cget a feel\u201d for clients and their needs without fail and in a very short lapse of time.<\/p>\n
I *REALLY* liked Michael\u2019s concierge analogy because it showed the ideal future state with optimal characteristics.<\/strong><\/p>\n Users might type a question\u2026 Users might ask a question Expanding definition of Local Data Emerging Local data Books mentioning Denver, Colorado<\/p>\n This 1863 GPO book sentence is a local search result<\/p>\n Google Geo Mission<\/p>\n \u201cTo geographically organize the world\u2019s information and make it universally accessible and useful.\u201d<\/p>\n Showed some Google Earth then said \u2013 context at a planetary scale\u2026and beyond interplanetary and galactic.<\/p>\n Ohio State Highway Patrol (OSHP) Google Earth Fatal Crashes \u2013 showed maps.<\/p>\n Election results in France<\/p>\n How do you connect the last mile? Pages\u00a0intersect\u00a0with Map\/Globe Users are the Local Experts.<\/p>\n SMXLOMO<\/p>\n","protected":false},"excerpt":{"rendered":" Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search What and Why? Ask yourself during the conference \u2013 \u201cIs this the right problem to solve?\u201d Understanding the Competition Discreet (Privacy) Courteous (Did you mean?) Empathetic Multi-lingual (Translation) Quick Spirited (Transactional) Concierges must know their Hotel (Hyper Local) City (Local) Country (National […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6,28,17],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-google-goog","category-mobile-lbs-sms","category-mobile-search-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nWeb page of local results<\/p>\n
\nSequence of spoken local results<\/p>\n
\nTraditional \u2013
\nYP business listings
\nPublic resources
\nCity and restaurant guides
\nMap-related data<\/p>\n
\nUser reviews
\nBusiness self listings
\nNeighborhood definitions
\nLocal weather forecast
\nLocal traffic status<\/p>\n
\nWeb browser > map<\/p>\n
\nKML Geosearch attribution – attribution is not linking!!!!<\/strong><\/p>\n