{"id":586,"date":"2007-08-23T16:58:31","date_gmt":"2007-08-23T20:58:31","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/08\/23\/ses-san-jose-2007-day-4-wikipedia-social-media-seo\/"},"modified":"2009-12-31T22:11:18","modified_gmt":"2010-01-01T03:11:18","slug":"ses-san-jose-2007-day-4-wikipedia-social-media-seo","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/08\/23\/ses-san-jose-2007-day-4-wikipedia-social-media-seo\/","title":{"rendered":"SES San Jose 2007 Day 4 &#8211; Wikipedia, Social Media &#038; SEO"},"content":{"rendered":"<p>Moderator:<br \/>\nDetlev Johnson, VP, Director of Consulting, Position Technologies<br \/>\n<a href=\"http:\/\/www.daviddalka.com\/\">Search Engine Marketing Speakers<\/a>:<br \/>\nNeil Patel, Co-founder, ACS<br \/>\nStephan Spencer, Founder and President, Netconcepts, LLC<br \/>\nJonathan Hochman, Founder\/President, JE Hochman &#038; Associates LLC<br \/>\nDon Steele, Director of <a href=\"http:\/\/www.daviddalka.com\/\">Digital Enterprise Marketing<\/a>, Comedy Central<\/p>\n<p>Neil Patel<\/p>\n<p>Why Wikipedia?<br \/>\nAuthority links<br \/>\nTraffic<br \/>\nBranding<br \/>\nInformation<\/p>\n<p>What not to do?<br \/>\nLink Building<br \/>\nAdd Biased Information<br \/>\nDelete Accurate Information<br \/>\nBreak Community Rules<br \/>\nSPAM<\/p>\n<p>They spammed. Wikipedia \u2013 Elephant population triples example<\/p>\n<p>Don\u2019t be a dick \u2013 page on Wikipedia<\/p>\n<p>Develop a reputation as an editor<br \/>\n&#8211; Add information first, links second<br \/>\n&#8211; Follow the notability rule<\/p>\n<p>Add images<\/p>\n<p>Use other wikis\u2026<\/p>\n<p>Jonathan Hochman \u2013 Jehochman on Wikipedia<\/p>\n<p>Edited Search Engine Optimization article, then it got featured<\/p>\n<p>Wikipedia article can outrank the front page.<\/p>\n<p>Digg is great, but it\u2019s<\/p>\n<p>Wikipedia traffic is far larger than Digg traffic<\/p>\n<p>Google ip address blocked. Wikiscanner can tell what networks edited what<\/p>\n<p>Don Steele, Comedy Central<\/p>\n<p>Traffic volume success in SEO make wikipedia a vital channel.<\/p>\n<p>Our content is highly referenced and referred on Wikipedia and Comedy Central gets a lot of traffic.<\/p>\n<p>What we don\u2019t do\u2026<\/p>\n<p>We don\u2019t change our brand perception.<\/p>\n<p>Stephan Spencer, Netconcepts<\/p>\n<p>Getting your edits to Stick<\/p>\n<p>You need history and street credibility.<\/p>\n<p>Incorporate content edits when adding a link. It makes it harder to revert your edit.<\/p>\n<p>Getting Your Edits to Stick<\/p>\n<p>Add your links within References rather than External Links.<\/p>\n<p>Creating New Entries \u2013 Much harder.<\/p>\n<p>Participate through the talk page.<\/p>\n<p>AFD and speedy delete are bad.<\/p>\n<p>Mainstream media articles are preferred<\/p>\n<p>Friends Social Network<\/p>\n<p>Internal politics, reversion wars, ego trips, indiscriminate removal of commercial content<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Search Engine Marketing Speakers: Neil Patel, Co-founder, ACS Stephan Spencer, Founder and President, Netconcepts, LLC Jonathan Hochman, Founder\/President, JE Hochman &#038; Associates LLC Don Steele, Director of Digital Enterprise Marketing, Comedy Central Neil Patel Why Wikipedia? Authority links Traffic Branding Information What not to do? Link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}