{"id":585,"date":"2007-08-23T16:50:50","date_gmt":"2007-08-23T20:50:50","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/08\/23\/ses-san-jose-day-4-buzz-monitoring\/"},"modified":"2009-12-31T22:13:49","modified_gmt":"2010-01-01T03:13:49","slug":"ses-san-jose-day-4-buzz-monitoring","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/08\/23\/ses-san-jose-day-4-buzz-monitoring\/","title":{"rendered":"SES San Jose Day 4 – Buzz Monitoring"},"content":{"rendered":"

Moderator:
\nChris Sherman, Co-Chair, SES San Jose
\nSearch Engine Marketing Speakers<\/a>:
\nRob Key, CEO, Converseon
\nAndy Beal, Consultant, Editor, Author, MarketingPilgrim.com
\nJonathan Ashton, Director of SEO, Agency.com<\/p>\n

Rob Key<\/p>\n

Consumers trust each other the most<\/p>\n

Social media rapidly gaining SERP Predominance and are now intertwined.<\/p>\n

You no longer own your brand. Your brand is a conversation.<\/p>\n

What is below the waterline of this iceberg?<\/p>\n

You are losing control.<\/p>\n

Conversation Mining (Buzz Monitoring)<\/p>\n

This conversation is replacing traditional market research.<\/p>\n

Are you listening to consumer generated media? You should be\u2026.<\/p>\n

How do we engage this into a social media strategy.<\/p>\n

Go across all and many forms.<\/p>\n

It\u2019s amazing how the conversation leads will occur.<\/p>\n

Conversation mining provides many, many benefits.<\/p>\n

Is this person a reasonable or determined detractor \u2013 how you treat them differently.<\/p>\n

Andy Beal<\/p>\n

Editor \u2013 Marketingpilgrim.com<\/p>\n

Writing a book on this subject<\/p>\n

Company name, executives, customers, press releases, partners, reviews, etc.<\/p>\n

Potential Tools to Use:
\nMoreover.com \u2013 industry
\nnews.google.com
\nDigg.com
\nTechnorati.com
\nCo.mments.com
\nBlogpulse.com\/conversation
\nBlogpulse.com\/trend
\nFlickr (other photo sharing sites)
\nvideo.google.com \u2013 now a true search engine
\nkeotag.com
\nwikipedia.org
\noodle.com
\ngoogle.brand.edgar-online.com
\nupcoming.yahoo.com
\namazon.com\/tag\/iphone
\ngoogle.com\/trends\/
\nsearchanalytics.compete.com
\ncopernic.com
\npipes.yahoo.com<\/p>\n

Jonathan Ashton, Director, Agency.com<\/p>\n

Search engines magnify smaller voices.<\/p>\n

Buzz Management now equals Brand Management<\/p>\n

Remove top down approach to brand management<\/p>\n

Powerful impact of consumer comment sites<\/p>\n

Blog as a soapbox \u2013 existing entry, comment added.<\/p>\n

Co-opetition is a key to mitigation<\/p>\n

Maximize Your Own Site to Run Interface<\/p>\n

Orkin has a Wikipedia page and Terminix does not.<\/p>\n

Again, creative thinking and co-opetition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Rob Key, CEO, Converseon Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com Jonathan Ashton, Director of SEO, Agency.com Rob Key Consumers trust each other the most Social media rapidly gaining SERP Predominance and are now intertwined. You no longer own your brand. Your brand is a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29,15,26],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","hentry","category-blogging","category-brandingbuzzviral","category-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t