{"id":581,"date":"2007-08-22T17:45:12","date_gmt":"2007-08-22T21:45:12","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/08\/22\/ses-san-jose-2007-day-3-mobile-search-optimization\/"},"modified":"2012-11-23T23:57:47","modified_gmt":"2012-11-24T04:57:47","slug":"ses-san-jose-2007-day-3-mobile-search-optimization","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/08\/22\/ses-san-jose-2007-day-3-mobile-search-optimization\/","title":{"rendered":"SES San Jose 2007 Day 3 – Mobile Search Optimization"},"content":{"rendered":"

Moderator:
\nDetlev Johnson, VP, Director of Consulting, Position Technologies
\nSearch Engine Marketing Speakers<\/a>:
\nCindy Krum, Senior SEO Analyst, Blue Moon Works
\nRachel Pasqua, Director of Mobile Marketing, iCrossing
\nGregory Markel, Founder\/President, Infuse Creative, LLC<\/p>\n

Cindy Crum, Blue Moon Works<\/p>\n

– Many aspects of Mobile Optimization follow Traditional SEO Wisdom
\n– Optimal Mobile Experience = Return Mobile Traffic = Better Results in Mobile Search Engines
\n– Device Independence: Traditional sites being viewed on Mobile Technology<\/p>\n

What is Different About Mobile?
\n– Industry is in infancy
\n– Different bots \/ Crawlers
\n– Mobile Search Engines More Like Portals
\n– Many Different Browsers possible
\n– Slow Download Speed and Connectivity Issues<\/p>\n

Development Best Practices
\nXHTML
\nTraditional Browsers are forgiving \u2013 Mobile Browsers are not
\nInfinite Combinations possible
\nRight Accessibility Standards Make it ideal
\nAvoid unnecessary code
\nSeparate Content from design with CSS<\/p>\n

External CSS
\n– Separates content from design
\n– Minimizes Code Required
\n– Decreases Load Time
\n– Ensures Correct Display on Different Screen Resolutions
\n– Allows you to specify rendering<\/p>\n

Have mobile specific stylesheets
\n– One set of code, two stylesheets
\n– Screen first, handheld is second one in cascade
\n– Caveat: \u201cdisplay:none\u201d to hide elements in either rendering<\/p>\n

Use appropriate headers – HTTP User-agent, Accept and MIME types<\/p>\n

iPhone<\/p>\n

Google has a separate search page for the iPhone<\/p>\n

Log in omitted, features and some ads are omitted<\/p>\n

Follow all SEO Best Preactices
\n– Minimize File Size
\n– Submit your Site to Mobile Search Engines<\/p>\n

Testing is important
\n– Opera, Skeezer, Google device simulators
\n– Test transcoded versus non-transcoded versions of Your Site<\/p>\n

Validate your Site with mobile code checkers\u2026<\/p>\n

Embrace the Interactivity
\n– Provide relevant Info for People who are mobile
\n– Include your main address in the footer
\n– Make Phone Numbers and Email Addresses<\/p>\n

Move your navigation to the bottom<\/p>\n

Gregory Markel, Infuse Creative, LLC<\/p>\n

No longer a WAP\/Mobi world<\/p>\n

Nokia S60 and Opera True web browser<\/p>\n

Goog-411 (live demo rendered incorrect result)<\/p>\n

Get listed in Google Local Business Listings<\/p>\n

.mobi is diminishing in important<\/p>\n

Optimization is synomonous with marketing<\/p>\n

Mobile voice search is becoming more important<\/p>\n

Rachel Pasqua, iCrossing<\/p>\n

iCrossing started looking at mobile in 2005<\/p>\n

3rd screen will come first<\/p>\n

2.3 billion mobile subscribers as opposed to 1 billion users<\/p>\n

Summarized the iCrossing \u201cHow America Searches Mobile, April 2007\u201d report<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Search Engine Marketing Speakers: Cindy Krum, Senior SEO Analyst, Blue Moon Works Rachel Pasqua, Director of Mobile Marketing, iCrossing Gregory Markel, Founder\/President, Infuse Creative, LLC Cindy Crum, Blue Moon Works – Many aspects of Mobile Optimization follow Traditional SEO Wisdom – Optimal Mobile Experience = Return […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[28,17],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-mobile-lbs-sms","category-mobile-search-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t