Search Engine Marketing Speakers:
\nJennifer Slegg, Owner, JenSense.com
\nJeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
\nBryan Vu, AdSense Associate Manager, Google
\nMarkus Frind, Founder, Plentyoffish.com<\/p>\n
Jennifer Slegg \u2013<\/p>\n
How to influence ads that appear:
\nUnique title tags
\nMeta tags
\nAlt tags
\nProximity
\nKeyword hints
\nStop words \u2013 if you are having trouble with public service ads \u2013 you need to do this
\nUse image ads to your advantage:<\/p>\n
Enable image ads on Adsense for an image only ad placement. Get paid CPM.<\/p>\n
Highest CTR should be first HTML
\n– Highest earning
\n– Test with multiple channels<\/p>\n
Borders: To be or not to be
\nSometime blended are best.<\/p>\n
YPN: The eternal beta
\nSplit test Adsense against Yahoo Publisher Network<\/p>\n
Labeling as ads can increase CTR
\n– Avoid compliancy issues
\n– Don\u2019t blend
\n– CTR up 1.5%<\/p>\n
Adsense for Search
\n– Volume = $
\n– Display results on own site<\/p>\n
Switch it up
\n– Ad rotation
\n– Color variety
\n– Style variety
\n– Custom channels<\/p>\n
Craft inbound links carefully<\/p>\n
Smart filtering
\n– Use your filer list with caution
\n– Blocking ads= lower paying ads appearing<\/p>\n
One ad unit versus three
\nOne ad unit on a page can make more than three combined
\nAdsense on forums
\nEnable image ads<\/p>\n
YPN RSS ads<\/p>\n
Section targeting<\/p>\n
Blog terms in images<\/p>\n
Dynamic content problems<\/p>\n
Non-content sites
\nImage & flash heavy sites<\/p>\n
Non-associate login ID
\nUnsecured connection
\nRaw logs
\nAd tracker
\nPolicy changes<\/p>\n
If your account is suspended:<\/p>\n
If you are warned first:
\n– 3 days grace
\n– May block adserving on page site account but login available<\/p>\n
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Jeremy Shoemaker aka Shoemoney\u2013<\/p>\n
When I start using contextual Advertising
\n– Complete Functionality
\n– 1,000 Unique Visitors\/Day<\/p>\n
Innovative or ????? \u2013 keep the lines of communication open.<\/p>\n
Ads are no longer allowed near images.<\/p>\n
Bearshare discussion<\/p>\n
People are getting bad.<\/p>\n
YPN \u201cYahoo is a disaster right now\u201d<\/p>\n
– Unstable and unreliable after launch<\/p>\n
– Horrible targeting still<\/p>\n
– Too focused on advertisers<\/p>\n
Tools of the trade \u2013<\/p>\n
Crazyegg<\/p>\n
Google Analytics<\/p>\n
Openads \u2013 likes the interface \u2013 if the users is coming from digg or Firefox \u2013 show different ads<\/p>\n
Tips for success –
\nTEST<\/p>\n
Don\u2019t Sell Out<\/p>\n
Analytics<\/p>\n
Heat Maps<\/p>\n
Communications<\/p>\n
\nBryan Vu, Google<\/p>\n
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Testing branding, Youtube, branding and mobile, etc\u2026<\/p>\n
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