August 1, 2007 session…<\/p>\n
MODERATOR:
\nChris Bowler, VP, Media Director, Agency.com<\/p>\n
PANELISTS:
\nWarren Kay, Director of Emerging Products, Yahoo! Search Marketing (not present)<\/p>\n
Dominic Preuss, Product Manager, Local Advertising, Google<\/p>\n
Janice Rohn, VP of Consumer Experience, Yellowpages.com<\/p>\n
John du Pre Gauntt, Senior Analyst, eMarketer<\/p>\n
The most important thing about this session is that half of the people from the previous session left \u2013 it shows that people don\u2019t understand search and understand its\u2019 importance in the eventual mobile domination. This session was presentations and much less dynamic.<\/p>\n
Dominic \u2013
\nLocal and mobile are very much the same. Google Maps changes the way that people uses maps. Google Earth has some great partnerships. Google search on the wap browser. Gmail is an important part of our strategy. It is in a single repository. Discussed local business center. Make sure your information is up to date. Coupons for Maps. Regional targeting, country, state, city and radius. Google Local Business Ads. Google Mobile Ads \u2013 shorter messaging, link to mobile website, click to call enabled, carrier targeting, markup language targeting.<\/p>\n
Janice Rohn \u2013 unfortunately had to leave the room for almost all of her talk\u2026<\/p>\n
John \u2013 Technical scale is not an issue. It\u2019s about answers not links. It\u2019s about all the collateral as well. The pain is very high. The carriers are not supporting a cookie like feature. Cross-carrier targeting it hard. Talked about a number of challenges facing the space and the fragmentation issues. For every $1 you spend on mobile spend $2 on training your staff. If you have the most wonderful mobile experience and a lousy customer experience, it does not matter! I couldn\u2019t agree more.<\/p>\n","protected":false},"excerpt":{"rendered":"
August 1, 2007 session… MODERATOR: Chris Bowler, VP, Media Director, Agency.com PANELISTS: Warren Kay, Director of Emerging Products, Yahoo! Search Marketing (not present) Dominic Preuss, Product Manager, Local Advertising, Google Janice Rohn, VP of Consumer Experience, Yellowpages.com John du Pre Gauntt, Senior Analyst, eMarketer The most important thing about this session is that half of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31,28,17,2],"tags":[110],"class_list":["post-552","post","type-post","status-publish","format-standard","hentry","category-chicago","category-mobile-lbs-sms","category-mobile-search-marketing","category-search-engine-marketing","tag-chicago"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}