While backing up files to reinstall Windows due to a virus I caught while at Blogher, I noticed that I had not posted my notes from the wonderful inaugural Mobile Location Enabled Services 2007 conference hosted by Abbie Badcock back in May. Apologies Abbie, your conference was both fun and productive.<\/p>\n
Without a doubt, Mobile Location Enabled Services is a premier and unique event due to the variety of verticals in one place. Abbie Badcock has brought together a great mix of mobile search, mobile marketing and advertising, mobile local content, mobile social networking and a serious discussion to building the conversation regarding the resolution of the many to the realization of the potential of mobile location. I look forward to participating and driving the conversation in future years. <\/em><\/strong><\/p>\n Symbian \u2013 Jerry Panagrossi, VP, US Operations, Symbian<\/p>\n The original STAR TREK Comunicator 1965-69<\/p>\n Fast forward to the 21st Century – PND, GPS Bluetooth, etc<\/p>\n 1 Billion mobile phones shipped in 2006<\/p>\n Mobile subscribers projected 3 Billion by YE2007 and 4 Billion by YE 4 Billion!!!<\/p>\n Showed chart migrating from voice, data enabled then 3G phones \u2013 many with built in GPS.<\/p>\n Showed chart with why smart phones have high mobility and utility more than other presently available devices. Symbian believes that there is going to be mass market adoption.<\/p>\n Mobile Telecoms + Internet + Location Services + Automotive = Innovation<\/p>\n Emerging Disruptive Market Forces Data Services Deployment Trend Traditional economies are saturated with cell phones while others are not.<\/p>\n LBS ranks highest in consumer interest \u2013 survey Compete, Inc.<\/p>\n Services Segmentation – Public Safety, Consumer, Enterprise<\/p>\n Sports Tracker<\/p>\n Pixto, recently acquired my Nokia. Shows amazing technology that will categorize photos by location and combine is with relevant data about the location.<\/p>\n LBS Deployment challenges A glimpse of the future Trueposition \u2013 Joseph Khoury \u2013 VP of Business Development<\/p>\n $200 Million in Revenue, 480 employees, 100 international patents, subsidiary of Liberty Media<\/p>\n Incorporates all location technologies<\/p>\n History of company started with E911 emergency services in the USA. Trueposition offers high accuracy Finder System, 75,000 Base Stations Deployed, 270 million POPs covered in the US.<\/p>\n High Accuracy Wireless Location System \u2013 best in class platform.<\/p>\n Finder System Benefits Consumer interest \u2013 Turn by Turn Navigation<\/p>\n Market growth is happening again, but has conditions in a complex cross-industry ecosystem.<\/p>\n Drivers of LBS demand ramp up are many and they are complex.<\/p>\n Is getting into the business of building devices.<\/p>\n Mark Jacobstein, EVP, Loopt<\/p>\n Amazing privacy advocate, doesn\u2019t store what they don\u2019t need.<\/p>\n Monetizing Local Content for the Mobile Marketplace<\/p>\n Presentation was rapid fire short statements \u2013 amazingly engaging \u2013 hard to take notes on though.<\/p>\n Peter Friedland, Analyst, Soliel Group Charnsin \u2013 How do we provide relevant POIs?<\/p>\n Michael \u2013 There are other areas to discuss in regards to bringing in advertising in context.<\/p>\n In regard to traffic, we brought in traffic information to you originally via alerts. The data can be brought into mobile and GPS applications. When traveling it\u2019s an informational thing. I might be looking for more information in an unfamiliar information. These models will flourish.<\/p>\n Charnsin \u2013 Traffic is just another piece of information. We can provide not only alerts, but rerouting information.<\/p>\n Will it be the walled garden? The Google or Yahoo! approach?<\/p>\n Charnsin \u2013 There are things that are accessible via our phones.<\/p>\n LBS Advertising will users accept it?<\/p>\n Michael \u2013 We deliver information on an opt-in basis. Click per Route. Advertising based alerts. We own the content and vertically integrate it all the way up. Phones are becoming multimedia devices more each day. There is a lot of useful advertising models. There is an integration from focus groups that will lead the way.<\/p>\n Mobile Search Panel \u2013 Mobile Search + Location = Fulfilled User Expectations? How is it appropriate?<\/p>\n Matt: The advantages of having it in your pocket is great. The comparison to the Internet is not accurate.<\/p>\n Steve: It comes down to relevancy and speed.<\/p>\n Peter: I aggress as well. The difference between web vs. mobile. Frisbee is a good example. If someone is typing that in a mobile phone they probably want to buy one at a store.<\/p>\n Location based, which ones are tied to a search.<\/p>\n Peter: 90%+<\/p>\n Matt: Statistically not very good. 15% percent are local search, though this is undercounted. You get ringtone content and other related items.<\/p>\n Steve. A search can be about sports,<\/p>\n Neal: User supplied location is not ideal. Most people search near home, so that is important data. Yesterday, I looked for a taxi in Detriot even though I was still in Boston. There are things around that.<\/p>\n Peter: I agree with Matt about the Madonna. It\u2019s better when you can add the local context to the search.<\/p>\n Pizza, question on voice search<\/p>\n Peter: It would be great but it\u2019s complex. We partner with Voicebox.<\/p>\n Peter: Human assisted search won\u2019t work. Mobile search only when it\u2019s free. Consumers are free.<\/p>\n Matt: Search on the Internet and advertising. I expect a rich client app to be there. There is a cost to a GPS fix. It needs to be free and advertising supported. Put them in when appropriate. Never sacrifice the user experience.<\/p>\n Neal: I basically agree. Search being free. That is the model that is going to work and users expect. We bring advertisers to the table. We want the ecosystem to work. Jeff: We are reworking the paid model in Internet, I understand that is changing\u2026.<\/p>\n Matt: Carriers want to defend their advertisers. It\u2019s hard to go across the operator networks. Google and Yahoo! have tried. They have large groups.<\/p>\n Neal: We partner.<\/p>\n Profit from Proximity Based Marketing How fast is locational proximity going to factor in?<\/p>\n Jay: We believe that throwing location in the mix is critical.<\/p>\n Brian: We believe it\u2019s vital to mobile marketing. I got 4 Starbucks sms messages today. For small business to justify moving away from the yellow pages, we need to see it.<\/p>\n Jay: We need to build the value chain going up.<\/p>\n Brian: The operators are giving<\/p>\n","protected":false},"excerpt":{"rendered":" While backing up files to reinstall Windows due to a virus I caught while at Blogher, I noticed that I had not posted my notes from the wonderful inaugural Mobile Location Enabled Services 2007 conference hosted by Abbie Badcock back in May. Apologies Abbie, your conference was both fun and productive. Without a doubt, Mobile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13,28],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-mobile-lbs-sms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMobile Market Saturation
\nOpen Mobile Platforms
\nAd$ (advertising)<\/p>\n
\n– Market Saturation
\n– 3G Deployment
\n– Service Rollout
\n– Smart Phone Adoption<\/p>\n
\n– Locations indoors, underground, tunnels
\n– Reflection with large buildings
\n– A-GPS evolution
\n– Wifi
\nDatabase fragmentation
\n– Traffic updates and POIs
\n– Mobile data roaming \u2013 predictable billing when roaming internationally<\/p>\n
\n– Improved smartphone car communication<\/p>\n
\nAsset Tracking
\nSecure inter-carrier location information provider<\/p>\n
\nConsistent accuracy across entire network \u2013 better than 50 meters most of the time \u2013 also incorporates velocity, heading power level signal to noise ratio.<\/p>\n
\nCharnsin Tulasthien, Product Manager \u2013 Consumer Application and GPS Solutions, Sprint
\nMichael Nappi, VP of Media Development, Traffic.com
\nChrist Hazelton, Senior Analyst \u2013 Mobility Device Technology and Trends, IDC<\/p>\n
\nJeff Rice, VP Market Development, Skyhookwireless
\nMatt Ward-Sheinman, Director of Product Management, Medio Systems
\nNeal Karasic, Director of Product Management, Jumptap
\nSteve McGuigan, VP Business Development, Hallmark
\nPeter Classen, Director of Business Development, Infospace<\/p>\n
\nSteve: Local search and directories haven\u2019t changed enough for mobile. Until we get there we need to use the directory model.<\/p>\n
\nDavid Williams, CEO and Publisher LBS Globe
\nJay Gould, VP of Business Development, Profilium Inc.
\nScott Pearson, VP Sales, Enpocket
\nBrian McNiff, Vice President of Marketing, Technocom Corporation<\/p>\n