Shel Israel just posted an interesting\u00a0poll that says many IABC (International Association of Business Communicators)\u00a0members believe angry bloggers should be ignored.<\/p>\n
While I don’t believe polls are always accurate or should be used in lieu of actual discussion, I do believe in the power of data to indicate facts.<\/p>\n
If you visit the IABC Jobs section<\/a>(I prefer the term careers because it\u00a0at least\u00a0implies actual development) you will see that it currently has 271 open listings. I don’t think Shel will be too happy to learn that if you apply the word “blog” as a filter you end up with only 3 listings<\/a> or a mere 1.1% of the roles listed\u00a0(at the time of this posting) even include the word blog as any part of the job description, monitoring or doing it,\u00a0let alone a critical part of it.\u00a0My research was funded by nobody and\u00a0took\u00a0far less time than their poll. \ud83d\ude42\u00a0<\/p>\n Effective and\u00a0progressive culture starts with the hiring process, knowing what you truly want, being open to new ways of approaching problems\u00a0and why you need it. If people doing the wrong things hire people based on the wrong objectives the cycle sadly continues.\u00a0It is time for a new era of C-level leadership in corporate\u00a0America,\u00a0one who is experienced in change\u00a0and\u00a0customer experience management, has an appreciation of diversity of opinion, understands that new metrics must be developed and 21st Century communications tools. The fact that Tom Peters wrote the foreword to “Naked Conversations” speaks volumes on my hypothesis. I can’t wait to join one of those companies in the 1.1%. Is the 1.1% the new 53,561? Maybe.<\/p>\n","protected":false},"excerpt":{"rendered":" Shel Israel just posted an interesting\u00a0poll that says many IABC (International Association of Business Communicators)\u00a0members believe angry bloggers should be ignored. While I don’t believe polls are always accurate or should be used in lieu of actual discussion, I do believe in the power of data to indicate facts. If you visit the IABC Jobs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,13,1,7],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-change-management","category-customer-experience","category-general","category-reputation-management"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t