{"id":484,"date":"2007-06-12T09:41:28","date_gmt":"2007-06-12T13:41:28","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/06\/12\/mazda-test-drive-gift-card-lameness\/"},"modified":"2007-06-12T10:19:17","modified_gmt":"2007-06-12T14:19:17","slug":"mazda-test-drive-gift-card-lameness","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/06\/12\/mazda-test-drive-gift-card-lameness\/","title":{"rendered":"Mazda Test Drive Gift Card Lameness"},"content":{"rendered":"

Ideally a gift card giveaway should work like this: fill out form (either on paper or online), perform requested action and get a gift card in a timely manner without hassle. It would even be better if they gave cash. \ud83d\ude42<\/p>\n

This is how Mazda did it recently:<\/p>\n

– Sent me an email in early March inviting me to test drive a Mazda and get a $25 gift card as I had previously signed up for promotions as some of the new models were of interest<\/p>\n

– Printed off pdf file<\/p>\n

– Filled out form<\/p>\n

– Went to Mazda dealer<\/p>\n

– Found salesperson who didn’t know about the promotion<\/p>\n

– Had manager figure out the details<\/p>\n

– Test drove a Mazda<\/p>\n

– Mailed in form<\/p>\n

– After 8 weeks card had not arrived and wrote blog post about it<\/a><\/p>\n

– A week later, the card arrives in the mail and I pick it up as I leave the apartment<\/p>\n

– Since it has no sticker on the card saying it’s not active, I proceed to try to use it at a gas station and the guy tells me it’s not activated<\/p>\n

– Went to myecount.com and filled out a form that was just way too long (see below)<\/p>\n

– Put in mazda as my password for secret questions – for $25 this just is not necessary<\/p>\n

– Unchecked default boxes to get updates from myecount.com<\/p>\n

– Finally spent card<\/p>\n

– Wrote post on this non-optimal customer experience in terms of duplicate data entry, time, cost and user utility<\/p>\n

This is a great example of how not to run a promotion, not exactly a good idea when you are trying to get someone to build trust in your brand for a 5 figure purchase.<\/p>\n

See the full size of this form <\/a>here<\/a>.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ideally a gift card giveaway should work like this: fill out form (either on paper or online), perform requested action and get a gift card in a timely manner without hassle. It would even be better if they gave cash. \ud83d\ude42 This is how Mazda did it recently: – Sent me an email in early […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,13],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-customer-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}