{"id":468,"date":"2007-05-29T09:26:57","date_gmt":"2007-05-29T14:26:57","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/05\/29\/mazda-march-2007-test-drive-no-visa-gift-card-received-after-8-weeks\/"},"modified":"2007-05-29T13:48:52","modified_gmt":"2007-05-29T18:48:52","slug":"mazda-march-2007-test-drive-visa-gift-card-not-received-after-8-weeks","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/05\/29\/mazda-march-2007-test-drive-visa-gift-card-not-received-after-8-weeks\/","title":{"rendered":"Mazda March 2007 Test Drive VISA Gift Card Not Received After 8 Weeks"},"content":{"rendered":"

I got an email from Mazda in March to get a $25 VISA Gift Card for taking a test drive. I’m considering buying a new car in the not too distant future to replace my aging Acura Integra (I should be buying another Acura but they no longer make cars with appropriate headroom for a 6’3″ adult – but alas this is another post).<\/p>\n

I completed the test drive, mailed in the form and 8 weeks later I still have not received this gift card. It appears I have plenty of company as well based on these message board posts<\/a>. Not a good way to treat prospects of your 5 figure products. If you can’t send a gift card in a timely manner, does this experience build confidence that you will be dealt with fairly if something went wrong with your new Mazda? No.<\/p>\n

When companies are creating incentives to interact with their products and services why aren’t they realizing that how the experience is handled can have considerable impact on their brand – either positive or negative?<\/p>\n","protected":false},"excerpt":{"rendered":"

I got an email from Mazda in March to get a $25 VISA Gift Card for taking a test drive. I’m considering buying a new car in the not too distant future to replace my aging Acura Integra (I should be buying another Acura but they no longer make cars with appropriate headroom for a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15,13],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-customer-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t