{"id":460,"date":"2007-06-01T16:13:56","date_gmt":"2007-06-01T21:13:56","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/06\/01\/6-reasons-google-did-not-need-to-acquire-feedburner\/"},"modified":"2016-06-18T18:16:19","modified_gmt":"2016-06-18T23:16:19","slug":"6-reasons-google-did-not-need-to-acquire-feedburner","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/06\/01\/6-reasons-google-did-not-need-to-acquire-feedburner\/","title":{"rendered":"6 Reasons Google Did Not Need To Acquire Feedburner"},"content":{"rendered":"<p>Congrats to all the people I know at Chicago based Feedburner on the now official <a href=\"http:\/\/googleblog.blogspot.com\/2007\/06\/adding-more-flare.html\">Google acquisition<\/a>, but in all reality this <a href=\"http:\/\/unionsquareventures.com\/2007\/05\/feedburner_is_a.html\">deal<\/a> didn&#8217;t have to happen! Let&#8217;s see why&#8230;<\/p>\n<p>1.  Google had already acquired the color orange when they bought Blogger!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"width: 240px; height: 96px;\" src=\"http:\/\/farm1.static.flickr.com\/231\/512054202_f97aa00722_m.jpg\" alt=\"\" width=\"240\" height=\"96\" \/>2. Feedburner&#8217;s symbol is fire, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Fire_and_brimstone\">which some folks relate to hell<\/a>. If you believe this, Google will actually be acquiring <a href=\"http:\/\/www.geeknewscentral.com\/archives\/007047.html\">evil<\/a>.<\/p>\n<p>3.  Eric Olson of Feedburner (along with Frank Gruber and others) organizes Techcocktail, a tech community quarterly networking party in Chicago. Google could come to Chicago and throw a party all by themselves!<\/p>\n<p>4.  Google already had all of Feedburner&#8217;s IP because <a href=\"http:\/\/www.feedburner.com\/fb\/a\/about\/people\/klau\">Rick Klau<\/a>, VP of  Publisher Services uses Gmail and Google Docs &amp; Spreadsheets for all business deals! (Second source: talk at ABA TECHshow2007)<\/p>\n<p>5.  Google already has had adsense for feeds for a long, long time.<\/p>\n<p>6. Once Google has access to the keys of legitimate RSS sources it will be able to determine the original source blog if it is using a Feedburner feed. When combined with Google Blog Search, <a href=\"https:\/\/www.daviddalka.com\/createvalue\/2007\/04\/18\/google-needs-to-take-action-on-splogsadsense\/\">Google could likely better control splogs<\/a> in it&#8217;s blog search index which will reduce (MFA) made for Adsense site revenue!<\/p>\n<p>Hey what is done is done though,  I hope that funding for many more Chicago startups is now available!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congrats to all the people I know at Chicago based Feedburner on the now official Google acquisition, but in all reality this deal didn&#8217;t have to happen! Let&#8217;s see why&#8230; 1. Google had already acquired the color orange when they bought Blogger! 2. Feedburner&#8217;s symbol is fire, which some folks relate to hell. If you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29,31,16,6],"tags":[110],"class_list":["post-460","post","type-post","status-publish","format-standard","hentry","category-blogging","category-chicago","category-entrepreneurship","category-google-goog","tag-chicago"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=460"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}