{"id":43,"date":"2006-07-05T08:13:58","date_gmt":"2006-07-05T13:13:58","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/07\/05\/chicago-tribune-lauches-embedded-video-ads-and-stories\/"},"modified":"2009-12-31T22:59:33","modified_gmt":"2010-01-01T03:59:33","slug":"chicago-tribune-lauches-embedded-video-ads-and-stories","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/07\/05\/chicago-tribune-lauches-embedded-video-ads-and-stories\/","title":{"rendered":"Chicago Tribune Lauches Embedded Video Ads and Stories"},"content":{"rendered":"

I don’t know when they started doing it, but currently residing in Chicago, I read the Tribune Online often and this is the first time I’ve seen it. You can view the story in question via this Google News link<\/a> without subscription.<\/p>\n

While I highly applaud the video being added to this story as it adds an emotional element, I have one major problem with it. That is that the ad and the video starting running and stream audio without my permission. They should immediately add a YouTube like feature to allow the user to choose when and if in fact if they want to view this ad and story<\/strong>. This is a serious issue as I frequently edit audio, record streaming audio or am listening to music as I surf. What if a viewer is in a public place with a laptop and the audio launches when they don’t expect it? This is bad news. Anything that launches audio automatically is going to get on my bad side towards the publisher at one point or another. They should listen to this feedback and take swift action. I would welcome discussions with Dan Hess or anyone else over at the Tribune on this issue. Since Ryland Homes is the sponsor, it would be great if they led the charge on making this change.<\/p>\n

In addition, how does this advertising model work exactly? If I’m an advertiser, how do I know how many people are actually listening to the 10 second ad that it is automatically launching without permission? There are people in offices and other places with no professional speakers<\/a> who will never hear it for example. How do you charge for something so variable and uncertain?<\/p>\n

If the Tribune wants to be innovative, I would suggest a Sphere This link or the ability to add blog trackbacks directly to a news story would be a good move!<\/p>\n

UPDATE: It appears that all video has now been changed to starting with a click.<\/p>\n","protected":false},"excerpt":{"rendered":"

I don’t know when they started doing it, but currently residing in Chicago, I read the Tribune Online often and this is the first time I’ve seen it. You can view the story in question via this Google News link without subscription. While I highly applaud the video being added to this story as it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-general"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t