{"id":389,"date":"2007-03-21T10:06:36","date_gmt":"2007-03-21T15:06:36","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/2007\/03\/21\/mobile-advertising-network\/"},"modified":"2007-03-21T10:06:36","modified_gmt":"2007-03-21T15:06:36","slug":"mobile-advertising-network","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2007\/03\/21\/mobile-advertising-network\/","title":{"rendered":"Mobile Advertising Network"},"content":{"rendered":"<p><a href=\"http:\/\/www.google.com\/search?sourceid=navclient&amp;ie=UTF-8&amp;rls=DGUS,DGUS:2006-25,DGUS:en&amp;q=mobile+ad+network\">Mobile Ad Network<\/a>, it&#8217;s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We&#8217;ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They have been trained to pull and will eventually demand the same mobile search experience on mobile devices. Hence, while Mobile Ad Network may be a popular term today, it likely will be replaced in the future with keyword terms based on derivatives of mobile search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Ad Network, it&#8217;s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We&#8217;ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13,28,17,2,19],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-mobile-lbs-sms","category-mobile-search-marketing","category-search-engine-marketing","category-search-engine-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mobile Ad Network, it&#039;s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We&#039;ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"David Dalka\"\/>\n\t<meta name=\"keywords\" content=\"customer experience,mobile \/ cell \/ lbs \/ sms,mobile search marketing,search engine marketing,search engine optimization\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.daviddalka.com\/createvalue\/2007\/03\/21\/mobile-advertising-network\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Chief Business Futurist Blog | David Dalka attends and reports business events find the future of business where technology, organizations and customers meet. 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