{"id":34,"date":"2006-06-30T10:06:07","date_gmt":"2006-06-30T15:06:07","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/?p=34"},"modified":"2012-11-23T23:15:07","modified_gmt":"2012-11-24T04:15:07","slug":"thoughts-on-google-checkout","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/06\/30\/thoughts-on-google-checkout\/","title":{"rendered":"Thoughts on Google Checkout"},"content":{"rendered":"<p>This is a smart strategic move by Google as it is an advertiser incentive and retention strategy first and foremost. The added &#8220;discount noise&#8221; will make it harder to compare ROI rates to Yahoo! Search Marketing and MSN Adcenter. Judging by the number of vendors that\u00a0signed up, they put in a lot of effort to launch this.<\/p>\n<p>But make no mistake, after control of the delivery channel, this is ultimately about control of customer data. And in that regard, I&#8217;m not sure the customer value proposition of one account alone is enough for people to make this change. Having one checkout account is nice, but I&#8217;m not sure that will be significant incentive alone from customer&#8217;s point of view. The consumer already has checkout and\/or fraud protection. However, the merchants save by having the payment go through there if they are an Adwords advertiser, so they may eventually provide incentives to do this.<\/p>\n<p>What will be most interesting is to see how and if this service evolves with new features in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a smart strategic move by Google as it is an advertiser incentive and retention strategy first and foremost. The added &#8220;discount noise&#8221; will make it harder to compare ROI rates to Yahoo! Search Marketing and MSN Adcenter. Judging by the number of vendors that\u00a0signed up, they put in a lot of effort to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-google-goog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}