Don Zeidler, Director of Direct Marketing, The W. Altee Burpee Co. (afterwards I asked him about his title and if I could assume that he was in control of both marketing in both offline and online worlds – not disjointed parts – he said yes – I suspect this will become increasingly commonplace in the future)<\/p>\n
Mathew Seeley, President Cheetahmail, an Experian Company<\/p>\n
Mark Friedman, Chief Digital Marketing Officer, Warnaco Inc.<\/p>\n
Deliver Relevance in E-mail – this is critical as we get into message overload and this panel argued that means segmentation.<\/p>\n
Not all customers are the same, so don\u2019t treat them that way.<\/p>\n
Basic segmentation \u2013 Demographic, Geographic, A\/B Testing<\/p>\n
Types of campaigns to test – Win Back, Loyalty, Servicing, Operational, Remarketing, Life Cycle, Renewal, Transactional<\/p>\n
Thank you notes after purchase have a high ROI<\/p>\n
It\u2019s the little things that matter:<\/p>\n
Ask Them<\/p>\n
Grow Your List<\/p>\n
Keep Your Creative Fresh<\/p>\n
Welcome, Birthday, Thank You Message<\/p>\n
Integrate Call Center, POS, In Store Kiosk<\/p>\n
You don\u2019t have to get all of the data at once. Start slow, ask for more data later.<\/p>\n
Email authentication –<\/p>\n
ISP feedback loops – example – MSN Smart Market Data<\/p>\n
Be aware of new services like Sender Score Certified – a service of Return Path<\/p>\n
In the final analysis, if you don’t send relevant messages to your customers, someone else will and you will lose out!<\/p>\n","protected":false},"excerpt":{"rendered":"
Don Zeidler, Director of Direct Marketing, The W. Altee Burpee Co. (afterwards I asked him about his title and if I could assume that he was in control of both marketing in both offline and online worlds – not disjointed parts – he said yes – I suspect this will become increasingly commonplace in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-general"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}