Amanda Wallington, Searching for Profit
\nPodcasting is more than time shifted media.<\/p>\n
Optimizing is using only a few steps.<\/p>\n
Do some front end homework:
\n– Make sure the name of your show is not already in use
\n– Not as easy to check as a domain name
\n– Get art radio
\n– Review iTunes categories for where you fit
\n– Be prepared to edit audio tags yourself for each audio file<\/p>\n
Steps for success:
\n– Optimize the sound by Optimizing the ID3 Tags
\n– Optimize Your Podcast Landing Pages \u2013 show,\u00a0 abstract, etc.
\n– Build accurate, effective RSS files
\n– Track and monitor your feeds
\n– Track and Monitor Submissions, watch for changes
\nDaron Babin, Webmaster Radio
\nProduction Time
\nCost of Production
\nEquipment (Recording, Compression, etc)
\nEncoding can be a pain
\nAnalytics
\nBandwith<\/p>\n
They are listening\u2026if you are compelling!<\/p>\n
Lilsteners do not want to know your dietary strengths or weaknesses.<\/p>\n
They don\u2019t want to know about the dog needing be neutered.<\/p>\n
Without someone who can handle load, then distribution will be an issue<\/p>\n
Tools to Measure Growth \u2013 you need them<\/p>\n
Become a Pioneer \u2013 transcribe everything, Leave no word unspoken\u2026text equity.<\/p>\n
Originality and passion equals downloads.<\/p>\n
Get to your numbers.\u00a0
\nRick Klau, VP Publisher Services, Feedburner<\/p>\n
Not everyone uses iTunes
\nMetadata is essential for discovery<\/p>\n
The subscription process blows<\/p>\n
Get your feeds out there<\/p>\n
Ping, ping, ping\u2026<\/p>\n
Feedburner now manages 70,000+ podcasts<\/p>\n
Consumption is happening everywhere, not just iTunes<\/p>\n
Directories \u2013 both publicity and consumption<\/p>\n
– Create a feed\u2026
\n– Add iTunes\/Media RSS extensions (Smartcast)
\n– Show notes are criminally underused (60% find a higher traffic through show notes)
\n– Enable \u201cPingshot\u201d
\n– Ensure Auto-delivery is enabled (important)<\/p>\n","protected":false},"excerpt":{"rendered":"
Amanda Wallington, Searching for Profit Podcasting is more than time shifted media. Optimizing is using only a few steps. Do some front end homework: – Make sure the name of your show is not already in use – Not as easy to check as a domain name – Get art radio – Review iTunes categories […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[13,24,3,19],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-customer-experience","category-metrics","category-podcasts","category-search-engine-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t