{"id":240,"date":"2006-10-26T11:59:44","date_gmt":"2006-10-26T16:59:44","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/10\/26\/forrester-consumer-conference-tuning-into-mobile-tv\/"},"modified":"2006-10-26T12:21:10","modified_gmt":"2006-10-26T17:21:10","slug":"forrester-consumer-conference-tuning-into-mobile-tv","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/10\/26\/forrester-consumer-conference-tuning-into-mobile-tv\/","title":{"rendered":"Forrester Consumer Conference – Tuning Into Mobile TV"},"content":{"rendered":"

Charles Glovin gave the presentation<\/p>\n

TV be gone!<\/p>\n

Mobile video takes many forms.<\/p>\n

What is the timetable for success?<\/p>\n

Key elements for success\u2026<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Person to Person\u00a0\u00a0\u00a0 \u00a0\u00a0 Application to Person<\/strong>
\nNot Real Time<\/strong>\u00a0\u00a0 Video Messaging\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Video Downloads\u00a0
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Video Streaming
\nReal Time<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Video Phone\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0 Broadcast TV
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P2P video streaming\u00a0\u00a0\u00a0\u00a0 Live Video Streaming
\n– SeeMeTV<\/p>\n

– I-report on CNN<\/p>\n

– MobiTV >= 32 channels well known brands \u2013 currently repurposed cable content<\/p>\n

– GoTV >10 channels<\/p>\n

High speed cellular networks are expanding adoption during 2007 to 2008<\/p>\n

Broadcast is more efficient than streaming<\/p>\n

And new networks are under construction<\/p>\n

– True broadcast video, optimized for mobile devices
\n\u00a0 – Launching in early 2007 in limited markets
\n\u00a0 – Around 25 video channels, plus audio programming
\n– These new network operators will be wholesalers to the mobile carriers
\n\u00a0 – All interactivity will come from the cellular network
\n\u00a0 – Excess capacity can be used for datacasting and personalization<\/p>\n

New mobile services are slow to catch on.
\n\u00a0 – Price, battery life, size and style are decision points
\n\u00a0 – Service has to be widely available.
\n\u00a0 – Consumers have to understand the proposition
\n\u00a0
\nMobile TV has some additional hurdles
\n\u00a0 – Content with broad appeal
\n\u00a0 – TV needs to look like TV<\/p>\n

TV is just one piece
\n\u00a0 – TV on mobile will always be inferior
\n\u00a0 – Differentiation lies in its interactive capabilities and in location
\n\u00a0 – Enables conversations<\/p>\n

Mobile TV\u2019s success is several years away<\/p>\n","protected":false},"excerpt":{"rendered":"

Charles Glovin gave the presentation TV be gone! Mobile video takes many forms. What is the timetable for success? Key elements for success\u2026 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Person to Person\u00a0\u00a0\u00a0 \u00a0\u00a0 Application to Person Not Real Time\u00a0\u00a0 Video Messaging\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Video Downloads\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Video Streaming Real Time\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Video Phone\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0 Broadcast TV \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P2P video streaming\u00a0\u00a0\u00a0\u00a0 Live Video Streaming […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","hentry","category-change-management","category-customer-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t