{"id":238,"date":"2006-10-25T14:18:16","date_gmt":"2006-10-25T19:18:16","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/10\/25\/forrester-consumer-conference-nascar-presentation\/"},"modified":"2009-12-31T22:46:27","modified_gmt":"2010-01-01T03:46:27","slug":"forrester-consumer-conference-nascar-presentation","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/10\/25\/forrester-consumer-conference-nascar-presentation\/","title":{"rendered":"Forrester Consumer Conference &#8211; NASCAR Presentation"},"content":{"rendered":"<p>Mike Helton, President of NASCAR,\u00a0was a <a href=\"http:\/\/www.daviddalka.com\/\">fascinating marketing keynote speaker<\/a>. He talked about many things that as someone who was a big NASCAR fan as a kid, I was never even aware of that were amazing to learn. Two things stand out:<\/p>\n<p>1. NASCAR is intensely focused on relationships and partnerships.<\/p>\n<p>2. NASCAR has always been focused on customers.<\/p>\n<p>It&#8217;s no wonder that they are so successful!<\/p>\n<p>The thirty-one degree banking at Daytona built with customer experience in mind \u2013 being able to see the whole track at once! I never thought about it before, maybe the best customer experience involves things you don\u2019t even notice.\u00a0<\/p>\n<p>NASCAR is now the #2 sport on TV only behind only the NFL, 75 million viewers<\/p>\n<p>Mr. Helton\u00a0 believes that access to the drivers is critical piece of the success.<\/p>\n<p>Recently opened a new LA office, NYC office, creating opportunities of NASCAR drivers to be in everyday life and making appearances in show business.<\/p>\n<p>All of the sponsors work closely with licensing and headquarters. Sponsors are critical not only to underwriting the costs, but to other aspects of the sport as well.<\/p>\n<p>NASCAR has always taken advantage of technology. (what a great mantra and it\u2019s true)<\/p>\n<p>NASCAR has racetracks, car owners and drivers who are independent \u2013 Mr. Helton expressed amazement that it all works sometimes.\u00a0<\/p>\n<p>All in all, when I saw Mr. Helton on the agenda, I truly had no idea what to expect, I saw a new side of NASCAR, one that made me appreciate the other side of NASCAR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mike Helton, President of NASCAR,\u00a0was a fascinating marketing keynote speaker. He talked about many things that as someone who was a big NASCAR fan as a kid, I was never even aware of that were amazing to learn. Two things stand out: 1. NASCAR is intensely focused on relationships and partnerships. 2. NASCAR has always [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,12,13,16,1,7],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-change-management","category-customer-experience","category-entrepreneurship","category-general","category-reputation-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}