{"id":22,"date":"2006-06-11T14:08:15","date_gmt":"2006-06-11T19:08:15","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/?p=22"},"modified":"2009-09-04T19:04:37","modified_gmt":"2009-09-05T00:04:37","slug":"internet-retailer-2006-workshop-summary-site-search","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/06\/11\/internet-retailer-2006-workshop-summary-site-search\/","title":{"rendered":"Internet Retailer 2006 Workshop Summary: Site Search"},"content":{"rendered":"

Site Search: The Web\u2019s In-Store Merchandising Tool
\n– 20-40% of online shoppers use search to find products (Forrester)
\n– 47% of searchers give up after one search<\/p>\n

Insight: Users don\u2019t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like books, CDs, jobs, clothing, etc.<\/p>\n

Label – Best Practices
\n– Optional – better if button says “Search” rather than “Go”
\n– Filters and directionally suggestive<\/p>\n

Input Field – Best Practices
\n– Eye catching and appropriate size
\n– Clearly visible, high contrast
\n– Do not put more than one input field per page<\/p>\n

Button – Best Practices
\n– Non-optional
\n– Action-oriented wording
\n– Right next to input field
\n– Standard form element or image
\n– Make sure enter key works<\/p>\n

Filter – Best Practices
\n– Only if it\u2019s necessary, very useful or very commonly used
\n– Make options available
\n– Concise wording
\n– Limit number of advanced filters due to confusion<\/p>\n

Be careful about going against common practices, titles, etc.<\/p>\n

Simplicity is vital, do not clutter up the system!<\/p>\n

Edwin Watts Golf – showed exponential growth in sales from simply fixing the search box – rags to riches story.<\/p>\n","protected":false},"excerpt":{"rendered":"

Site Search: The Web\u2019s In-Store Merchandising Tool – 20-40% of online shoppers use search to find products (Forrester) – 47% of searchers give up after one search Insight: Users don\u2019t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t