Site Search: The Web\u2019s In-Store Merchandising Tool
\n– 20-40% of online shoppers use search to find products (Forrester)
\n– 47% of searchers give up after one search<\/p>\n
Insight: Users don\u2019t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like books, CDs, jobs, clothing, etc.<\/p>\n
Label – Best Practices
\n– Optional – better if button says “Search” rather than “Go”
\n– Filters and directionally suggestive<\/p>\n
Input Field – Best Practices
\n– Eye catching and appropriate size
\n– Clearly visible, high contrast
\n– Do not put more than one input field per page<\/p>\n
Button – Best Practices
\n– Non-optional
\n– Action-oriented wording
\n– Right next to input field
\n– Standard form element or image
\n– Make sure enter key works<\/p>\n
Filter – Best Practices
\n– Only if it\u2019s necessary, very useful or very commonly used
\n– Make options available
\n– Concise wording
\n– Limit number of advanced filters due to confusion<\/p>\n
Be careful about going against common practices, titles, etc.<\/p>\n
Simplicity is vital, do not clutter up the system!<\/p>\n
Edwin Watts Golf – showed exponential growth in sales from simply fixing the search box – rags to riches story.<\/p>\n","protected":false},"excerpt":{"rendered":"
Site Search: The Web\u2019s In-Store Merchandising Tool – 20-40% of online shoppers use search to find products (Forrester) – 47% of searchers give up after one search Insight: Users don\u2019t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}