Shel Holtz is the second Shel in my life who studies social media. The other is Shel Israel. Shel Holtz refers to Shel Isreal as \u201cShel #1\u201d due to his superior age characteristics.<\/p>\n
\u201cPodcasting is Tivo for audio.\u201d<\/p>\n
Podshow is a network of shows. Yahoo!, iTunes, Podcast Alley are other alternatves.<\/p>\n
There are a lot of people out there who aren\u2019t technically savvy. 11% of adults have downloaded a podcast. 35-44 is 45% of penetration area \u2013 dismisses the myth that podcasting is only for Generation Y.<\/p>\n
Podcast listeners are:
\n– Educated
\n– Affluent
\n– Trend Leaders<\/p>\n
Niche focused \u2013 listen to relevant content<\/p>\n
Podcasts are detachable from your computer \u2013 iPod, etc. I listen to podcasts when I\u2019m walking my dog, sitting in airport tool. Audio is the only communication channel that you can do while listening to something else.<\/p>\n
Allows you to listen while doing something else.<\/p>\n
Podcasting has low barriers to entry. I learned how to do it in under and hour.<\/p>\n
Podcasting facts:
\n– 20,000 independent podcasts
\n– Podcasting community is supportive
\n– Has it\u2019s own conference
\n– Spawned the \u201cpodsafe music\u201d field (Pod Safe Music Network \u2013 let people know you\u00a0 use it and they are happy)
\n– Support services emerging<\/p>\n
Lybsyn.com only charges you for file storage (monthly fee)<\/p>\n
IBM Podcast \u2013 Investment Relations Department \u2013 talks with different thought leaders around the company.<\/p>\n
Ipressroom.com \u2013 talks about the future of press<\/p>\n
Nearly all podcasts are free.<\/p>\n
Producing a podcast is about setting a consistent format.
\n– One host or co-hosts
\n– Interviews
\n– Segments?
\n– In the field<\/p>\n
Mix\/minus \u2013 gets rid of latency.<\/p>\n
Eliminate glitches<\/p>\n
Secrets of Successful Podcasting:
\n– Unscripted and natural
\n– Regular
\n– No overt selling
\n– Housed on a blog
\n– Listener feedback encouraged and incorporated
\n– Employ other forms of engagement<\/p>\n
Hobson & Holtz<\/p>\n