{"id":177,"date":"2006-09-20T13:50:00","date_gmt":"2006-09-20T18:50:00","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/09\/20\/ragan-pr-pre-conference-media-training\/"},"modified":"2016-06-18T20:50:55","modified_gmt":"2016-06-19T01:50:55","slug":"ragan-pr-pre-conference-media-training","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/09\/20\/ragan-pr-pre-conference-media-training\/","title":{"rendered":"Ragan PR Pre-Conference Media Training"},"content":{"rendered":"

Scoble and company will be at Gino’s 930 North Rush sometime this evening<\/a>.<\/p>\n

<\/p>\n

The session was led by Gerard Braun, former Journalist, training media courses for 2 decades. Has seen the business from both sides. Good marketing and social media speaker<\/a> with vivid examples.\u00a0<\/font><\/p>\n

How do you make executives care?\u00a0<\/font><\/p>\n

\u201cIf you could attach a dollar to every word that comes out of your mouth, would you make money, or would you lose money?\u201d<\/font><\/p>\n

If you attach the training to impact on the bottom line, they will listen.<\/font><\/p>\n

An interview is an opportunity. It is as important as a business deal.\u00a0<\/font><\/p>\n

Make your quotes logical. That is going to going to make them \u201cbullet proof\u201d.<\/font><\/p>\n

What do reporters want?
\n–\u00a0They want a hot story.
\n–\u00a0They want to make a name for themselves.
\n–\u00a0They want to be recognized among their peers for having the lead story.
\n–\u00a0They want a story that will help them advance their careers.
\n–\u00a0Their producers and news directors want them to have stories that will draw viewers to their newscast or readers to their publications.<\/font><\/p>\n

Gerard interviewed a member of the audience.<\/font><\/p>\n

Tell me about yourself, really means \u201ctell me about your organization and why should I care?\u201d<\/font><\/p>\n

Pause to allow editing.\u00a0<\/font><\/p>\n

Focus on the question, not the next question.\u00a0<\/font><\/p>\n

You need to lead the interview in the direction that you select.\u00a0<\/font><\/p>\n

Avoid jargon!!!<\/font><\/p>\n

Elements of a bad PR message:
\n–\u00a0Too mush PR-BS
\n–\u00a0Contains jargon
\n–\u00a0Fails to be quotable
\n–\u00a0Long lists
\n–\u00a0Cluttered with facts and figures
\n–\u00a0Contains too many qualifying explanations
\n–\u00a0Legalized sterilization
\n–\u00a0\u201cPlease everyone\u201d syndrome<\/font><\/p>\n

Practice! Practice! Practice!
\nHe had a lot of other interesting\u00a0 tips in his handout, but he ran long and didn\u2019t get through some of the material. \u00a0<\/font><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Scoble and company will be at Gino’s 930 North Rush sometime this evening. The session was led by Gerard Braun, former Journalist, training media courses for 2 decades. Has seen the business from both sides. Good marketing and social media speaker with vivid examples.\u00a0 How do you make executives care?\u00a0 \u201cIf you could attach a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-reputation-management"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t