Danny Sullivan conducted\u00a0a rather\u00a0lively and interesting interview session at Search Engine Strategies San Jose\u00a0the morning after the Google Dance. \u00a0\u00a0<\/p>\n
Danny: AOL controversy, privacy, etc?<\/p>\n
It\u2019s obviously a terrible thing. Speaking for Google, the trust of our end users. It\u2019s funny that we talk about the company being more transparent. We had a case where the government gave use an overbroad subpoena. A judge ruled for us.<\/p>\n
Danny: Google saves the data. Should you destroy the data?<\/p>\n
We are reasonably satisfied, it\u2019s not and accidental error. We\u2019ve dbated what you suggest.<\/p>\n
Danny: Does a search engine need to filter more of this data?<\/p>\n
In California, information on DMV was public. It would be nice if there was a systemic way to list it. It is illegal to<\/p>\n
Danny: Should you take a site like that down.<\/p>\n
We\u2019ve discussed it.<\/p>\n
Danny: The debate about click fraud?<\/p>\n
The advertisers show a click fraud rate now. Why are trying to give advertisers information about how it\u2019s working.<\/p>\n
Danny: How much money is going into search?<\/p>\n
We have chosen not to release the underlying economics\u2026 We are working to give people the ability to target where their ads go.<\/p>\n
Danny: Google ads are now on radio, image, etc\u2026<\/p>\n
Much of the world\u2019s video will be repurposed to the web. Using video ads can enable that.<\/p>\n
Danny: Whatever you do, it\u2019s going to be measurable\u2026<\/p>\n
Measurable ads start now. You hear ads that ae a waste of your time today. You should end up with fewer ads with more purpose. That is going to benefit everyone.<\/p>\n
Danny: Standards \u2013 why is this happening now?<\/p>\n
Click fraud, link fraud, standardized formats. Tim Armstrong is working with the IAB on this for us.<\/p>\n
Danny: Adsense is a power for good. Should the problem areas be clamped on?<\/p>\n
Overall, it\u2019s a great outcome. We have people that abuse it. We are getting better at detecting the areas of attack.<\/p>\n
Danny: Boring, search can boring, search is still working on a box.<\/p>\n
Many people are happy with this one box. But, we are starting igoogle, a series of gadgets.\u00a0\u00a0<\/p>\n
Danny: Links\u2026<\/p>\n
We want to provide the best technical result. How do we use information that is very proprietary. Even I don\u2019t know the algorithm.<\/p>\n
Danny: Book search\u2026<\/p>\n
Google has to be careful, we want to avoid issues. There is a fair use issue. The law is not that clear.<\/p>\n
Danny: Google we are everywhere you want to be\u2026I surrender. Give me the implant.<\/p>\n
Would you like to be a test case? (laughs) Primary goal is to make their lives better. We\u2019ve talked about the limits of our growth. People are one click<\/p>\n
Danny: How often do you search?<\/p>\n
50-100 times a day\u2026A politician, came in and knew there was more outhouses than Tivo? A year later is wasn\u2019t true. Google is not a perfect truth filter.<\/p>\n
Danny: When was the last time you clicked on an ad?<\/p>\n
All the time, I search, Google search cause I do a lot of online shopping and I want to know how things work.<\/p>\n
Audience: Transparency, do you see plans \u2013 momentarily will I be able to monentize my search.<\/p>\n
I hadn\u2019t thought of that fully, that is clever. There are elements right now.\u00a0<\/p>\n
Audience: Ebay question\u2026<\/p>\n
We want to integrate Paypal so that people have choice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Danny Sullivan conducted\u00a0a rather\u00a0lively and interesting interview session at Search Engine Strategies San Jose\u00a0the morning after the Google Dance. \u00a0\u00a0 Danny: AOL controversy, privacy, etc? It\u2019s obviously a terrible thing. Speaking for Google, the trust of our end users. It\u2019s funny that we talk about the company being more transparent. We had a case where […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-general","category-google-goog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}