{"id":127,"date":"2006-08-20T14:58:57","date_gmt":"2006-08-20T19:58:57","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/08\/20\/ses-day-2-new-yahoo-search-marketing-ppc-platform\/"},"modified":"2006-08-20T15:08:55","modified_gmt":"2006-08-20T20:08:55","slug":"ses-day-2-new-yahoo-search-marketing-ppc-platform","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/08\/20\/ses-day-2-new-yahoo-search-marketing-ppc-platform\/","title":{"rendered":"SES Day 2- New Yahoo Search Marketing PPC Platform…"},"content":{"rendered":"

Marketing Focused<\/font><\/font><\/p>\n

Managing Objectives<\/font><\/font><\/p>\n

Multiple Segment Focused<\/font><\/font><\/p>\n

Quality Thorough Technology & Rewards<\/font><\/font><\/p>\n

Multiple pathing<\/font><\/font><\/p>\n

Keywords are now \u201cTargets\u201d<\/font><\/font><\/p>\n

Georegions ability \u2013 California (the example shown) has many regions<\/font><\/font><\/p>\n

Automatic keyword\/target suggestion tool<\/font><\/font><\/p>\n

Alert ability for campaigns (got applause)<\/font><\/font><\/p>\n

New term \u2013 Assists \u2013 giving credit to contributing keywords<\/font><\/font><\/p>\n

John Slade then spoke\u2026<\/font><\/font><\/p>\n

Consumers will ignore advertising that is irrelevant<\/font><\/font><\/p>\n

John is an architecture buff \u2013 people need to see what is relevant to them. <\/font><\/font><\/p>\n

Advertiser with a high quality ad will perform better.<\/font><\/font><\/p>\n

You will be rewarded for having a well targeted ad.<\/font><\/font><\/p>\n

What will migration look like, and how can I get in? Measured upgrade \u2013 same ads will be served \u2013 then you can adjust. <\/font><\/font><\/p>\n

What features will I have and when do they take effect?<\/font><\/font><\/p>\n

The new features will begin at your upgrade time.<\/font><\/font><\/p>\n

When will the new ranking model begin?<\/font><\/font><\/p>\n

2007 Q1 (planned)<\/font><\/font><\/p>\n

Can I still use my agency\/tool provider.?<\/font><\/font><\/p>\n

Yes.<\/font><\/font><\/p>\n

Audience Questions:<\/font><\/font><\/p>\n

Is day parting available?<\/font><\/font><\/p>\n

You can customize your day time. Still being worked on. This is a 1.0 platform. That will be in a future release. <\/font><\/font><\/p>\n

PPC, relevance, sounds like EPC? <\/font><\/font><\/p>\n

Variables will be changing. <\/font><\/font><\/p>\n

Will there be changes to the minimum bid?<\/font><\/font><\/p>\n

No, not at this time. <\/font><\/font><\/p>\n

Ad groups and structure?<\/font><\/font><\/p>\n

Keyword bid can override an ad group.<\/font><\/font><\/p>\n

Search in being used for other means other than shopping, we need to assist that.<\/font><\/font><\/p>\n

Platform is global, multiple platforms.\u00a0 <\/font><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Focused Managing Objectives Multiple Segment Focused Quality Thorough Technology & Rewards Multiple pathing Keywords are now \u201cTargets\u201d Georegions ability \u2013 California (the example shown) has many regions Automatic keyword\/target suggestion tool Alert ability for campaigns (got applause) New term \u2013 Assists \u2013 giving credit to contributing keywords John Slade then spoke\u2026 Consumers will ignore […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,2,4],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-general","category-search-engine-marketing","category-yahoo-yhoo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}