{"id":117,"date":"2006-08-08T09:31:24","date_gmt":"2006-08-08T14:31:24","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/08\/08\/ses-day-1-social-search-up-close-with-google\/"},"modified":"2009-12-31T22:55:15","modified_gmt":"2010-01-01T03:55:15","slug":"ses-day-1-social-search-up-close-with-google","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/08\/08\/ses-day-1-social-search-up-close-with-google\/","title":{"rendered":"SES Day 1 &#8211; Social Search : Up Close With Google"},"content":{"rendered":"<p>I never did catch the <a href=\"http:\/\/www.daviddalka.com\/\">marketing speakers<\/a> name&#8230;.sorry!<\/p>\n<p>Google Co-op \u2013 Subscribe links. This is new types of content and new types of information.<\/p>\n<p>Building socialized search. Example of subscribed links flight stats: Instyle Magazine, Search Engine Watch and Digg are good examples.<br \/>\nYou have control over how they work.<br \/>\nFresh content is important.<br \/>\nTarget precisely so the experience is better.<br \/>\nMake sure it is actionable.<br \/>\nMake the content pleasing to read.<\/p>\n<p>Query formulation is hard for some users. Google Topic Value Proposition \u2013 Refinements allow users to start with simple queries and refine using labels.<\/p>\n<p>Lack of content, users don\u2019t know what they are looking for. Labels suggest ways to look for information.<\/p>\n<p>Users don\u2019t understand how to bring that relationship.<\/p>\n<p>It was surprising to see Google only send one person with a 10 minute speech for this. They were leaving the room in droves even before he finished. When I saw it was going to be an hour and fifteen minutes of random questions, I bailed to the branding session.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I never did catch the marketing speakers name&#8230;.sorry! Google Co-op \u2013 Subscribe links. This is new types of content and new types of information. Building socialized search. Example of subscribed links flight stats: Instyle Magazine, Search Engine Watch and Digg are good examples. You have control over how they work. Fresh content is important. Target [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,13,6],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-change-management","category-customer-experience","category-google-goog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}