{"id":1160,"date":"2009-12-07T15:39:10","date_gmt":"2009-12-07T20:39:10","guid":{"rendered":"http:\/\/www.daviddalka.com\/createvalue\/?p=1160"},"modified":"2016-06-18T18:16:04","modified_gmt":"2016-06-18T23:16:04","slug":"bryan-eisenbergs-21-secrets-to-top-converting-websites","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2009\/12\/07\/bryan-eisenbergs-21-secrets-to-top-converting-websites\/","title":{"rendered":"Bryan Eisenberg&#8217;s 21 Secrets to Top Converting Websites"},"content":{"rendered":"<p><a href=\"https:\/\/www.daviddalka.com\/createvalue\/2007\/12\/03\/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation\/\">Bryan Eisenberg<\/a> will be giving a session shortly entitled <em>21 Secrets to Top Converting Websites<\/em> at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 &#8211; here&#8217;s a high level preview of the session:<\/p>\n<p>1. They Communicate Unique Value Propositions &#038; Unique Campaign Propositions<br \/>\n2. They Make Persuasive &#038; Relevant Offers<br \/>\n3. They Reinforce The Offer Sitewide<br \/>\n4. They Maintain Scent<br \/>\n5. They Make A Strong First Impression<br \/>\n6. They Appeal To Multiple Personas\/Segments<br \/>\n7. They Don\u2019t do Slice &#038; Dice Optimization<br \/>\n8. Leverage Social Commerce: Use Voice of Customer<br \/>\n9. They Use It For Navigation<br \/>\n10. They Use It For Promotions<br \/>\n11. They Use It For Credibility<br \/>\n12. They Use It For Feedback &#038; Research<br \/>\n13. They Use Persuasion Principles Like Scarcity<br \/>\n14. They Make Forms Engaging<br \/>\n15. They Provide Point of Action Assurances<br \/>\n16. They Keep You In The Process<br \/>\n17. They Consider Email Preview<br \/>\n18. They Budget For Experience<br \/>\n19. They Utilize a System for Prioritization<br \/>\n20. They Make Data Driven Decisions<br \/>\n21. They Know How To Execute Rapidly<\/p>\n<p>Postscript: The session was well attended! In fact there wasn&#8217;t an open seat in the room, people were feverishly taking notes of Bryan&#8217;s material during his thought provoking conversion talk. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 &#8211; here&#8217;s a high level preview of the session: 1. They Communicate Unique Value Propositions &#038; Unique Campaign Propositions 2. They Make Persuasive &#038; Relevant Offers 3. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,19,26,93],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing","category-search-engine-optimization","category-social-media","category-web-analytics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":0,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daviddalka.com\/createvalue\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}