That second U.S. Air flight had Biscoff cookies distributed. This tasty treat was joined with an incentive to visit them on the web. When you search for cookies in Google – there are no Biscoff ads. There is one for branding when you search on Biscoff.<\/p>\n
The more I learn about online marketing the more I see the strong correlation between many of the best executions involving offline elements. This first came to my attention at the ACCM conference which focuses on catalogs. Then a few weeks later at the Geo Domain Conference, I saw to geo domain owners comparing hotel booking stats. The one with the city that was one quarter the size had three times the hotel bookings. Why? The owner had a direct marketing background and had several offline campaigns to drive traffic to the site. These campaigns were swaps that were win-win. Which brings us to the most successful site always partner!<\/p>\n
Consider matching your offline efforts with the online one next time you are planning a campaign. Thanks again for the tasty treat and the reminder of good marketing practices.<\/p>\n","protected":false},"excerpt":{"rendered":"
That second U.S. Air flight had Biscoff cookies distributed. This tasty treat was joined with an incentive to visit them on the web. When you search for cookies in Google – there are no Biscoff ads. There is one for branding when you search on Biscoff. The more I learn about online marketing the more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-general"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t