{"id":100,"date":"2006-07-31T11:22:39","date_gmt":"2006-07-31T16:22:39","guid":{"rendered":"http:\/\/daviddalka.com\/createvalue\/2006\/07\/31\/yescom-tells-you-the-song-on-the-radio\/"},"modified":"2016-03-21T10:26:36","modified_gmt":"2016-03-21T15:26:36","slug":"yescom-tells-you-the-song-on-the-radio","status":"publish","type":"post","link":"https:\/\/www.daviddalka.com\/createvalue\/2006\/07\/31\/yescom-tells-you-the-song-on-the-radio\/","title":{"rendered":"Yes.com Tells You the Song on the Radio"},"content":{"rendered":"

It would have been so cool if they had things like this when I was a kid. I know what some of you are saying, “Dave, they do have stuff like this and<\/strong>\u00a0you still are a big kid!” Well my youthful appearance aside, the concept of yes.com is certainly neat. Hear a song and know the time it was played and don’t know what it is? No problem. Just go to yes.com within 24 hours and you can look it up, rate it\u00a0and even buy it from Itunes if it’s available. You’ve\u00a0got to\u00a0like that. The rating is potentially a great example of customer listening if the feedback were to reach a critical mass.\u00a0<\/p>\n

I would have done one thing differently in\u00a0launching the site however. While it was a smart more to put the radio station access panel on a different site(many sites with two audiences fail to do this and blur their value proposition), yes.net (now redirected), to segment the customer base, they only got it partially right. The yes.com site is nowhere in the top ten for the phrase “find song on radio” and the yes.net site shows up with out a description tag. They should have launched a “coming soon” e-mail collection page for yes.com and developed a linking campaign to it as it should be the #1 Google result for the term.<\/p>\n","protected":false},"excerpt":{"rendered":"

It would have been so cool if they had things like this when I was a kid. I know what some of you are saying, “Dave, they do have stuff like this and\u00a0you still are a big kid!” Well my youthful appearance aside, the concept of yes.com is certainly neat. Hear a song and know […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[15,12,13,1,7,2],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-brandingbuzzviral","category-change-management","category-customer-experience","category-general","category-reputation-management","category-search-engine-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t