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Twitter Gate – Buy More Twitter Followers Free Instantly – Business Marketing Strategy Implications?

This week there are stories raging in political circles with allegations the Newt Gingrich (or more likely his Internet strategists) bought or acquired Twitter followers. Seeing a concept I’ve seen whispered in the back of the room at Internet conferences being discussed in a broad and general way in Time magazine makes one wonder if […]

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Jim Sterne on Social Media Metrics

Jim Sterne On His Book Social Media Metrics

Jim Sterne is a unique person in the interactive space. He cares not only about the multitude of marketing strategies, measurement and tactics, but the success of the people. Jim has been helpful to me in ways that are too long to list here and has cared more about the status of certain issues in […]

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Pat LaPointe of Marketing NPV Marketing Strategy Enagement : BMA 2010

When I first saw the schedule for the 2010 BMA conference, I immediately noticed that Pat LaPointe from Marketing NPV was on the schedule. Was immediately excited about that as I had not seen him speak before but had heard many positive things. For those of you who don’t know Pat LaPointe, his bio on […]

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Brand Marketing Channel Strategy Misfortune : Porters of Racine

Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward […]

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Marketing Channel Business Strategy Reallocation Management: Where Are You?

The other day Google (GOOG) had it’s earnings call, Google stated that a primary agenda for 2010, in addition to mobile, was display advertising. Yes, you read that right, display advertising.  Display? Yahoo 2.0? After the call one had to think about how non-targeted and potentially wasteful advertising spend could potentially be harmful to corporate […]

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Bryan Eisenberg’s 21 Secrets to Top Converting Websites

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. […]

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