Archive | Search Engine Optimization RSS feed for this section
Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey

Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey

Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. Blogging (25%) Search engine optimization (14%) Email marketing (12%) Pay per click (8%) Blogger relations (6%) Online [...]

Read full story Comments { 2 }

Some Outstanding Blog Posts…

Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases , it’s certainly a thought provoking post that caught my attention and worth some experimentation – it might even prove successful at your next tea party! Rich Skrenta is doing some interesting blogging [...]

Read full story Comments { 3 }

SES Chicago 2007 : Troubleshooting Dynamic Website

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research…) Determine Target Terms Overcome technology, resource and/or political challenges Index, Optimize Monitor improvements Your Page Titles: [...]

Read full story Comments { 2 }

SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]

Read full story Comments { 4 }
SES Chicago 2007 Day 2 – The Daily Search Socks

SES Chicago 2007 Day 2 – The Daily Search Socks

Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon. This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?

Read full story Comments { 6 }

SES Chicago 2007 – Driving Local Sales with Internet Yellow Pages and Search

Moderator: Charles Laughlin, SVP & Program Director, The Kelsey Group Marketing Speakers: Bruce Crair, President and Chief Operating Officer, Local.com Scott Finholm, VP of Local Advertising Services, Marchex Justin Sanger, Founder & President, LocalLaunch! Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc. Charles Knight from Alternative Search Engines also blogged this session Websitepros, [...]

Read full story Comments { 0 }

SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]

Read full story Comments { 5 }

SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR [...]

Read full story Comments { 4 }