Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. Blogging (25%) Search engine optimization (14%) Email marketing (12%) Pay per click (8%) Blogger relations (6%) Online [...]
Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey
by David Dalka on February 10, 2008 in Blogging, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media, Wordpress
Some Outstanding Blog Posts…
by David Dalka on December 15, 2007 in Blogging, Google (GOOG), Search Engine Marketing, Search Engine Optimization, Yahoo! (YHOO)
Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases , it’s certainly a thought provoking post that caught my attention and worth some experimentation – it might even prove successful at your next tea party! Rich Skrenta is doing some interesting blogging [...]
SES Chicago 2007 : Troubleshooting Dynamic Website
by David Dalka on December 6, 2007 in Change Management, Reputation, Search Engine Optimization, Social Media
Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research…) Determine Target Terms Overcome technology, resource and/or political challenges Index, Optimize Monitor improvements Your Page Titles: [...]
SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)
by David Dalka on December 5, 2007 in Blogging, Branding/Buzz/Viral, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media
Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]
SES Chicago 2007 Day 2 – The Daily Search Socks
by David Dalka on December 5, 2007 in Search Engine Marketing, Search Engine Optimization
Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon. This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?
SES Chicago 2007 – Driving Local Sales with Internet Yellow Pages and Search
by David Dalka on December 4, 2007 in Change Management, Customer Experience, Entrepreneurship, Search Engine Marketing, Search Engine Optimization
Moderator: Charles Laughlin, SVP & Program Director, The Kelsey Group Marketing Speakers: Bruce Crair, President and Chief Operating Officer, Local.com Scott Finholm, VP of Local Advertising Services, Marchex Justin Sanger, Founder & President, LocalLaunch! Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc. Charles Knight from Alternative Search Engines also blogged this session Websitepros, [...]
SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation
by David Dalka on December 3, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Search Engine Marketing, Search Engine Optimization, Social Media
Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]
SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific
by David Dalka on December 3, 2007 in Search Engine Marketing, Search Engine Optimization
Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications