Search Engine Strategies Chicago 2008: The Convergence Combo: Advertisers, Agencies, Automation… Oh My!

Moderator:
Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Craig Macdonald, VP of Marketing & Product Development, Covario Inc.
Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp.
This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you!
Ellen Watson - Kimberly Clark:
Paid search strategy requires balance:
Budget, Volume and Traffic [...]

Search Engine Strategies Chicago 2008: Universal & Blended Search Engine Conversation

Moderator:
Kevin Ryan, SES Advisory Board Chair & CEO, Motivity Marketing
Speakers:
Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search
Mike Grehan, Global KDM Officer, Acronym Media
Chris Blakely, Director, Client Services, comScore, Inc.
Todd Schwartz, Group Product Manager, Live Search, Microsoft Corporation
Jack Menzel, Senior Product Manager, Google
This is a live session blog from Search Engine Strategies Chicago 2008, please excuse [...]

Barack Obama Google Link Bomb, New Facebook URL Glitches or ????

Check this out! Facebook is not consistently ranking #1 for the navigational search “Facebook” on Google. While it’s not happening on every Google data center, I’m sure that based on past posts, Danny Sullivan might find this interesting and worth monitoring.
So this could mean one of a few things are the culprit here…
1. Barack Obama [...]

Open Question for SES San Jose Day 1- Facebook Internal Search Optimization

For those in attendance at SES San Jose and SEOmoz PRO Training this week, does anyone know anyone who has done any detailed testing on optimizing Facebook for people doing internal searches on Facebook?
Please feel free to comment or reply if you have figured this arena out yet. As Facebook continues to grow in usage [...]

How To Reorganize Management For Social Media, Search Marketing and Internet Advertising

Every once in a while Robert Scoble puts down the camera and writes an amazingly thought provoking blog post. Not a perfect post, but one that makes you think about the state of things. Scoble’s comparison of certain VCs to big companies struck a chord with me due a speech I’m working on. I’d like [...]

Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann

Yahoo Buzz had this interesting tidbit…
What was Mary Ann thinking?
Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of [...]

Bryan Eisenberg Seminar: Website Optimizer: What Should I Test?

Check it out! There is a Google Website Optimizer seminar with Bryan Eisenberg on Tuesday, March 11, 2008 at 9:00AM Pacific Time is a great opportunity to try it out and learn about the Google Website Optimizer!
It’s also useful in Wordpress, if you haven’t downloaded the Google Website Optimizer for WordPress, now might be [...]

Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey

Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure.

Blogging (25%)
Search engine optimization (14%)
Email marketing (12%)
Pay per click (8%)
Blogger relations (6%)
Online public relations (5%)
Viral marketing [...]

Some Outstanding Blog Posts…

Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases , it’s certainly a thought provoking post that caught my attention and worth some experimentation - it might even prove successful at your next tea party!
Rich Skrenta is doing some interesting blogging [...]

SES Chicago 2007 : Troubleshooting Dynamic Website

Moderator:
Anne Kennedy, Manager, Managing Partner, Beyond Ink
Speakers:
Laura Thieme, President and Founder, Bizresearch
Matt Bailey, President, SiteLogic
Begin Your Research Project:
URL Structure
Search Engine Indices
Current Rankings
Spider Activity (Net tracker gives great spider research…)
Determine Target Terms
Overcome technology, resource and/or political challenges
Index, Optimize
Monitor improvements
Your Page Titles: Are they Really Optimized?
Example: Wine racks (Pier 1)
Page title - is it right?
Dynamic versus static [...]