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Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour

I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about […]

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Speaking at SMX Toronto April 8th & April 9th

It is my pleasure to announce that I’m speaking at SMX Toronto 2010 on April 8th and April 9th. I’m quite pleased to participate in the following two sessions: Bring in the Love: Organizational Readiness and the Collaborative Work Environment For many organizations there’s a natural tension between the product group, IT and the marketing […]

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Brand Marketing Channel Business Budgeting Strategy Misfortune : Porters of Racine

Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward […]

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Local Search Marketing Keyword Content Strategy: Porters of Racine Appendix

While doing research for my Porters of Racine post in Google’s keyword external, I noticed that the keyword sets were large and that the keyword data for Kenosha furniture, Milwaukee furniture and Wisconsin furniture had interesting attributes. These keyword sets were not changed except to remove any query with the term terms implying outdoor furniture […]

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Search Engine Strategies New York City, San Francisco & Chicago 2010 Session Pitch : Home Page Title Tag – Hot or Not?

The following session was submitted to Search Engine Strategies in January, 2010.  Hope you enjoy it. Home Page Title Tag – Hot or Not? Moderators: David Dalka and either Mike Grehan, Greg Jarboe or Stewart Quealy The first thing one learns about search engine optimization is about the importance of title tags, especially the home […]

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Bryan Eisenberg’s 21 Secrets to Top Converting Websites

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. […]

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BMA B2B Marketing Conference, Google’s Sam Sebastian, Director, Local & B2B Markets

Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask […]

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Recap: Speaking at WordCamp Chicago 2009

Truly an outstanding weekend! Thanks again to Brain Gardner and Lisa Sabin-Wilson for organizing an outstanding event event! Other than venue issues with Wifi access, it went as smooth as glass. It was also nice to meet Matt Mullenweg and Jim Turner in person for the first time.  Having all of my great friend from […]

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