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SES Chicago 2007 Day 2 – The Daily Search Socks

Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon. This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?

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SES Chicago 2007 – Driving Local Sales with Internet Yellow Pages and Search

Moderator: Charles Laughlin, SVP & Program Director, The Kelsey Group Nusiness Speakers: Bruce Crair, President and Chief Operating Officer, Local.com Scott Finholm, VP of Local Advertising Services, Marchex Justin Sanger, Founder & President, LocalLaunch! Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc. Charles Knight from Alternative Search Engines also blogged this session Websitepros, […]

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SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. […]

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SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR […]

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Business Week Article – So Many Ads, So Few Clicks

Nice article talking about he decline in click through rates of ads.  It includes this statement: But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on […]

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Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundae

In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae. At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question […]

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eComXpo is October 9,10,11, 2007

Chicagoland’s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though! eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I’ve also had the honor of speaking there previously. It’s a great resource for learning Internet marketing concepts and networking. Register […]

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