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SES Chicago 2007 – Driving Local Sales with Internet Yellow Pages and Search

by on December 4, 2007 in Change Management, Customer Experience, Entrepreneurship, Search Engine Marketing, Search Engine Optimization

Moderator: Charles Laughlin, SVP & Program Director, The Kelsey Group Marketing Speakers: Bruce Crair, President and Chief Operating Officer, Local.com Scott Finholm, VP of Local Advertising Services, Marchex Justin Sanger, Founder & President, LocalLaunch! Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc. Charles Knight from Alternative Search Engines also blogged this session Websitepros, [...]

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SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

by on December 3, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Search Engine Marketing, Search Engine Optimization, Social Media

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]

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SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific

by on December 3, 2007 in Search Engine Marketing, Search Engine Optimization

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR [...]

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Business Week Article – So Many Ads, So Few Clicks

by on November 3, 2007 in Interactive Ads, Search Engine Marketing, Social Media

Nice article talking about he decline in click through rates of ads.  It includes this statement: But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on [...]

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Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundae

by on November 1, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Chicago, Customer Experience, Recruiting, Search Engine Marketing, Search Engine Optimization

In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae. At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question [...]

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eComXpo is October 9,10,11, 2007

by on October 5, 2007 in Blogging, Chicago, Email, Entrepreneurship, Interactive Ads, Mobile Search Marketing, Recruiting, Search Engine Marketing, Search Engine Optimization, Social Media

Chicagoland’s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though! eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I’ve also had the honor of speaking there previously. It’s a great resource for learning Internet marketing concepts and networking. Register [...]

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SMXLOMO Denver – Day 2 – Show Me the Money!!!

by on October 2, 2007 in Entrepreneurship, Metrics, Mobile / Cell / LBS / SMS, Mobile Search Marketing, Search Engine Marketing, Search Engine Optimization, Social Media

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marketing Speakers: Ian White, CEO, Urban Mapping Shawn Riegsecker, Chairman & CEO, Centro Justin Sanger, CEO, LocalLaunch Alfred Chow, Head, Yellowbook Justin Sanger, Local Launch I can’t help but get caught up in some of the hype. “Context galactic scale” – thanks Google. He then said, “Talking [...]

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SMXLOMO – Day 2 – Introducing the Mobile Search Engines

by on October 2, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing, Search Engine Marketing

Moderator: Gary Price, Director of Online Information Resources, Ask.com, resourceshelf.com Marketing Speakers: Omar Tawakol, Chief Advertising Officer, Medio Matthew Snyder, Header of Business Development, Nokia Brendan Benzing, Vice President Mobile Search and Marketing, InfoSpace Matt Tengler, Senior Product Manager, JumpTap Gary Price, ask.com, resourceshelf.com http://tinyurl.com/2fy249 (awesome resource his full presentation) Omar Tawakol, Medio Mobile is [...]

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