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> <channel><title>Digital Business Strategy Marketing Management &#187; Search Engine Marketing</title> <atom:link href="http://www.daviddalka.com/createvalue/category/search-engine-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://www.daviddalka.com/createvalue</link> <description>Business Strategy, Change Management Leadership, Motivational Business Speaker</description> <lastBuildDate>Thu, 13 Jun 2013 13:29:56 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator> <item><title>Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour</title><link>http://www.daviddalka.com/createvalue/2010/08/30/everything-i-know-about-marketing-i-learned-from-google-aaron-goldman-book-blog-tour/</link> <comments>http://www.daviddalka.com/createvalue/2010/08/30/everything-i-know-about-marketing-i-learned-from-google-aaron-goldman-book-blog-tour/#comments</comments> <pubDate>Mon, 30 Aug 2010 13:19:06 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Chicago]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Aaron Goldman]]></category> <category><![CDATA[GoogleyLessons]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1371</guid> <description><![CDATA[I&#8217;ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/08/30/everything-i-know-about-marketing-i-learned-from-google-aaron-goldman-book-blog-tour/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead</title><link>http://www.daviddalka.com/createvalue/2010/08/30/interview-david-meerman-scott-on-marketing-lessons-from-the-grateful-dead/</link> <comments>http://www.daviddalka.com/createvalue/2010/08/30/interview-david-meerman-scott-on-marketing-lessons-from-the-grateful-dead/#comments</comments> <pubDate>Mon, 30 Aug 2010 12:12:28 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1356</guid> <description><![CDATA[As you likely already know, David Meerman Scott and I have a lot in common. We both  started our careers in the bond market  and spent considerable time organizing and marketing financial market data to various audiences. Who knew we also shared a passion for music? David Meerman Scott actually maintains a database of the [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/08/30/interview-david-meerman-scott-on-marketing-lessons-from-the-grateful-dead/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Speaking at SMX Toronto April 8th &amp; April 9th</title><link>http://www.daviddalka.com/createvalue/2010/04/04/speaking-at-smx-toronto-april-8th-april-9th/</link> <comments>http://www.daviddalka.com/createvalue/2010/04/04/speaking-at-smx-toronto-april-8th-april-9th/#comments</comments> <pubDate>Sun, 04 Apr 2010 14:32:39 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1328</guid> <description><![CDATA[It is my pleasure to announce that I&#8217;m speaking at SMX Toronto 2010 on April 8th and April 9th. I&#8217;m quite pleased to participate in the following two sessions: Bring in the Love: Organizational Readiness and the Collaborative Work Environment For many organizations there’s a natural tension between the product group, IT and the marketing [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/04/04/speaking-at-smx-toronto-april-8th-april-9th/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Brand Marketing Channel Business Budgeting Strategy Misfortune : Porters of Racine</title><link>http://www.daviddalka.com/createvalue/2010/02/15/brand-marketing-channel-business-budgeting-strategy-misfortune-porters-of-racine/</link> <comments>http://www.daviddalka.com/createvalue/2010/02/15/brand-marketing-channel-business-budgeting-strategy-misfortune-porters-of-racine/#comments</comments> <pubDate>Mon, 15 Feb 2010 18:56:44 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Web Analytics]]></category> <category><![CDATA[business budget strategy]]></category> <category><![CDATA[content strategy]]></category> <category><![CDATA[fine furniture]]></category> <category><![CDATA[Kenosha]]></category> <category><![CDATA[marketing channels]]></category> <category><![CDATA[Milwaukee]]></category> <category><![CDATA[Racine]]></category> <category><![CDATA[seo]]></category> <category><![CDATA[Wisconsin]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1291</guid> <description><![CDATA[Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/02/15/brand-marketing-channel-business-budgeting-strategy-misfortune-porters-of-racine/feed/</wfw:commentRss> <slash:comments>19</slash:comments> </item> <item><title>Local Search Marketing Keyword Content Strategy: Porters of Racine Appendix</title><link>http://www.daviddalka.com/createvalue/2010/02/15/local-search-marketing-keyword-content-strategy-porters-of-racine-appendix/</link> <comments>http://www.daviddalka.com/createvalue/2010/02/15/local-search-marketing-keyword-content-strategy-porters-of-racine-appendix/#comments</comments> <pubDate>Mon, 15 Feb 2010 18:55:38 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[fine furniture]]></category> <category><![CDATA[Kenosha]]></category> <category><![CDATA[Milwaukee]]></category> <category><![CDATA[Racine]]></category> <category><![CDATA[Wisconsin]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1284</guid> <description><![CDATA[While doing research for my Porters of Racine post in Google&#8217;s keyword external, I noticed that the keyword sets were large and that the keyword data for Kenosha furniture, Milwaukee furniture and Wisconsin furniture had interesting attributes. These keyword sets were not changed except to remove any query with the term terms implying outdoor furniture [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2010/02/15/local-search-marketing-keyword-content-strategy-porters-of-racine-appendix/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Bryan Eisenberg&#8217;s 21 Secrets to Top Converting Websites</title><link>http://www.daviddalka.com/createvalue/2009/12/07/bryan-eisenbergs-21-secrets-to-top-converting-websites/</link> <comments>http://www.daviddalka.com/createvalue/2009/12/07/bryan-eisenbergs-21-secrets-to-top-converting-websites/#comments</comments> <pubDate>Mon, 07 Dec 2009 20:39:10 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Web Analytics]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=1160</guid> <description><![CDATA[Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 &#8211; here&#8217;s a high level preview of the session: 1. They Communicate Unique Value Propositions &#038; Unique Campaign Propositions 2. They Make Persuasive &#038; Relevant Offers 3. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/12/07/bryan-eisenbergs-21-secrets-to-top-converting-websites/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>BMA B2B Marketing Conference, Google&#8217;s Sam Sebastian, Director, Local &amp; B2B Markets</title><link>http://www.daviddalka.com/createvalue/2009/06/11/bma-b2b-marketing-conference-googles-sam-sebastian-director-local-b2b-markets/</link> <comments>http://www.daviddalka.com/createvalue/2009/06/11/bma-b2b-marketing-conference-googles-sam-sebastian-director-local-b2b-markets/#comments</comments> <pubDate>Thu, 11 Jun 2009 18:39:18 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[#bma09]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Sam Sebastian]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=931</guid> <description><![CDATA[Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/06/11/bma-b2b-marketing-conference-googles-sam-sebastian-director-local-b2b-markets/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Professor Eric Clemons: Time for Some New Senior Vice Presidents?</title><link>http://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/</link> <comments>http://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/#comments</comments> <pubDate>Sun, 29 Mar 2009 04:26:49 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Online Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=880</guid> <description><![CDATA[Danny Sullivan made a great reply to this Eric Clemons&#8217; previous post on TechCrunch today. As you know, I&#8217;ve been pretty quiet here on my blog lately. I&#8217;ve been busy on the phone, organizing speaking, planning a book and talking to people about really changing the world either as an executive and/or as a consultant [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/03/28/professor-eric-clemons-time-for-some-new-senior-vice-presidents/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Barney Harford Now Orbitz CEO &#8211; Welcome to Chicago</title><link>http://www.daviddalka.com/createvalue/2009/01/12/barney-harford-now-orbitz-ceo-welcome-to-chicago/</link> <comments>http://www.daviddalka.com/createvalue/2009/01/12/barney-harford-now-orbitz-ceo-welcome-to-chicago/#comments</comments> <pubDate>Mon, 12 Jan 2009 16:31:45 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=862</guid> <description><![CDATA[For the past few years, I thought that there might be a new entrant to Chicago&#8217;s Internet scene. It was exciting to me because Chicago could certainly use some geographic diversity in it&#8217;s leadership. For a long time, it looked like that person would be Mark Cuban, but it now appears that he will not [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2009/01/12/barney-harford-now-orbitz-ceo-welcome-to-chicago/feed/</wfw:commentRss> <slash:comments>17</slash:comments> </item> <item><title>Search Engine Strategies Chicago 2008: The Convergence Combo: Advertisers, Agencies, Automation&#8230; Oh My!</title><link>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/</link> <comments>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/#comments</comments> <pubDate>Mon, 08 Dec 2008 20:41:46 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=844</guid> <description><![CDATA[Moderator: Greg Jarboe, President &#38; Co-founder, SEO-PR Speakers: Craig Macdonald, VP of Marketing &#38; Product Development, Covario Inc. Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp. This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you! Ellen Watson &#8211; Kimberly Clark: Paid [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-the-convergence-combo-advertisers-agencies-automation-oh-my/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Search Engine Strategies Chicago 2008: Universal &amp; Blended Search Engine Conversation</title><link>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-universal-blended-search-engine-conversation/</link> <comments>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-universal-blended-search-engine-conversation/#comments</comments> <pubDate>Mon, 08 Dec 2008 20:26:18 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/?p=840</guid> <description><![CDATA[Moderator: Kevin Ryan, SES Advisory Board Chair &#38; CEO, Motivity Marketing Speakers: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search Mike Grehan, Global KDM Officer, Acronym Media Chris Blakely, Director, Client Services, comScore, Inc. Todd Schwartz, Group Product Manager, Live Search, Microsoft Corporation Jack Menzel, Senior Product Manager, Google This is a live session blog [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/12/08/search-engine-strategies-chicago-2008-universal-blended-search-engine-conversation/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Finally&#8230;Real Proof That Brands Affect Search Choice&#8230;Ginger and Mary Ann</title><link>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/</link> <comments>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/#comments</comments> <pubDate>Sat, 15 Mar 2008 15:57:51 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/</guid> <description><![CDATA[Yahoo Buzz had this interesting tidbit&#8230; What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week&#8217;s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/03/15/finallyreal-proof-that-brands-affect-search-choiceginger-and-mary-ann/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Lee Odden&#8217;s Top Ten Online Marketing Tactics for 2008 Survey</title><link>http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/</link> <comments>http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/#comments</comments> <pubDate>Mon, 11 Feb 2008 04:21:40 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Wordpress]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/</guid> <description><![CDATA[Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. Blogging (25%) Search engine optimization (14%) Email marketing (12%) Pay per click (8%) Blogger relations (6%) Online [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2008/02/10/lee-oddens-top-ten-online-marketing-tactics-for-2008-survey/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Some Outstanding Blog Posts&#8230;</title><link>http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/#comments</comments> <pubDate>Sun, 16 Dec 2007 03:46:07 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/</guid> <description><![CDATA[Andrew Shotland has a nice post on Google Trends Works for SEO&#8230;I think hot trends might even be better in certain cases , it&#8217;s certainly a thought provoking post that caught my attention and worth some experimentation &#8211; it might even prove successful at your next tea party! Rich Skrenta is doing some interesting blogging [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/15/some-outstanding-blog-posts/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Digital Shelf &#8211; The Search Marketing Opportunity for Packaged Goods (CPG)</title><link>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/#comments</comments> <pubDate>Wed, 05 Dec 2007 22:37:57 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/</guid> <description><![CDATA[Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-digital-shelf-the-search-marketing-opportunity-for-packaged-goods-cpg/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>SES Chicago 2007 Day 2 &#8211; The Daily Search Socks</title><link>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-day-2-the-daily-search-socks/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-day-2-the-daily-search-socks/#comments</comments> <pubDate>Wed, 05 Dec 2007 18:29:42 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-day-2-the-daily-search-socks/</guid> <description><![CDATA[Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon. This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/05/ses-chicago-2007-day-2-the-daily-search-socks/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Driving Local Sales with Internet Yellow Pages and Search</title><link>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-driving-local-sales-with-internet-yellow-pages-and-search/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-driving-local-sales-with-internet-yellow-pages-and-search/#comments</comments> <pubDate>Tue, 04 Dec 2007 21:38:06 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-driving-local-sales-with-internet-yellow-pages-and-search/</guid> <description><![CDATA[Moderator: Charles Laughlin, SVP &#38; Program Director, The Kelsey Group Marketing Speakers: Bruce Crair, President and Chief Operating Officer, Local.com Scott Finholm, VP of Local Advertising Services, Marchex Justin Sanger, Founder &#38; President, LocalLaunch! Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc. Charles Knight from Alternative Search Engines also blogged this session Websitepros, [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/04/ses-chicago-2007-driving-local-sales-with-internet-yellow-pages-and-search/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SES Chicago 2007 &#8211; Bryan Eisenberg &#8211; Redefining the Customer Conversation</title><link>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/#comments</comments> <pubDate>Mon, 03 Dec 2007 17:02:39 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/</guid> <description><![CDATA[Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-bryan-eisenberg-redefining-the-customer-conversation/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>SES Chicago 2007: Asia, Japan, China, Australia and Eastern acific</title><link>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific/</link> <comments>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific/#comments</comments> <pubDate>Mon, 03 Dec 2007 15:34:03 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific/</guid> <description><![CDATA[Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction &#38; Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, iProspect (slides where unreadable) Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/12/03/ses-chicago-2007-asia-japan-china-australia-and-eastern-acific/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Business Week Article &#8211; So Many Ads, So Few Clicks</title><link>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/#comments</comments> <pubDate>Sat, 03 Nov 2007 20:31:48 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/</guid> <description><![CDATA[Nice article talking about he decline in click through rates of ads.  It includes this statement: But as responsiveness declines, ad targeting grows more attractive. Marketers see increases of 30% to 300% in click rates when ads are customized based on criteria such as the location, content of Web pages visited, or information researched on [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/03/business-week-article-so-many-ads-so-few-clicks/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Seth Godin Keynoting Search Engine Strategies Chicago and His New Book Meatball Sundae</title><link>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/</link> <comments>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/#comments</comments> <pubDate>Thu, 01 Nov 2007 20:24:33 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/</guid> <description><![CDATA[In advance his upcoming speech at Search Engine Strategies Chicago, Seth Godin held a intimate conference call in regards to the conference and his upcoming book Meatball Sundae. At first I was thinking this would be a long speech, it was in actuality a short, crisp presentation followed by a spirited, fun and playful question [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/11/01/seth-godin-keynoting-search-engine-strategies-chicago-and-his-new-book-meatball-sundae/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>eComXpo is October 9,10,11, 2007</title><link>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/#comments</comments> <pubDate>Fri, 05 Oct 2007 13:39:34 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Email]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/</guid> <description><![CDATA[Chicagoland&#8217;s very own eComXpo is October 9,10,11, 2007. You can join the fun and learning from anywhere in the world though! eComXpo is the premier virtual Internet Marketing conference that is FREE to attend. I&#8217;ve also had the honor of speaking there previously. It&#8217;s a great resource for learning Internet marketing concepts and networking. Register [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/05/ecomxpo-is-october-91011-2007/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SMXLOMO Denver &#8211; Day 2 &#8211; Show Me the Money!!!</title><link>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-denver-day-2-show-me-the-money/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-denver-day-2-show-me-the-money/#comments</comments> <pubDate>Tue, 02 Oct 2007 23:31:17 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-denver-day-2-show-me-the-money/</guid> <description><![CDATA[Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Marketing Speakers: Ian White, CEO, Urban Mapping Shawn Riegsecker, Chairman &#38; CEO, Centro Justin Sanger, CEO, LocalLaunch Alfred Chow, Head, Yellowbook Justin Sanger, Local Launch I can’t help but get caught up in some of the hype. “Context galactic scale” – thanks Google. He then said, “Talking [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-denver-day-2-show-me-the-money/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SMXLOMO &#8211; Day 2 &#8211; Introducing the Mobile Search Engines</title><link>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-day-2-introducing-the-mobile-search-engines/</link> <comments>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-day-2-introducing-the-mobile-search-engines/#comments</comments> <pubDate>Tue, 02 Oct 2007 17:08:04 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-day-2-introducing-the-mobile-search-engines/</guid> <description><![CDATA[Moderator: Gary Price, Director of Online Information Resources, Ask.com, resourceshelf.com Marketing Speakers: Omar Tawakol, Chief Advertising Officer, Medio Matthew Snyder, Header of Business Development, Nokia Brendan Benzing, Vice President Mobile Search and Marketing, InfoSpace Matt Tengler, Senior Product Manager, JumpTap Gary Price, ask.com, resourceshelf.com http://tinyurl.com/2fy249 (awesome resource his full presentation) Omar Tawakol, Medio Mobile is [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/10/02/smxlomo-day-2-introducing-the-mobile-search-engines/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Arrived in Denver at SMX Local and Mobile!!!</title><link>http://www.daviddalka.com/createvalue/2007/09/30/arrived-in-denver-at-smx-local-and-mobile/</link> <comments>http://www.daviddalka.com/createvalue/2007/09/30/arrived-in-denver-at-smx-local-and-mobile/#comments</comments> <pubDate>Sun, 30 Sep 2007 22:33:19 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/09/30/arrived-in-denver-at-smx-local-and-mobile/</guid> <description><![CDATA[I&#8217;m here in the lobby of the hotel in Denver where the first ever Search Marketing Expo Local and Mobile show is being held. I&#8217;m thrilled to be here to see the creation of Chris Sherman and Greg Sterling! Karen Deweese was here to greet me with a great big hug and is hard at [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/09/30/arrived-in-denver-at-smx-local-and-mobile/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Shuman Ghosemajumder Interview In Forbes</title><link>http://www.daviddalka.com/createvalue/2007/09/15/shuman-ghosemajumder-interview-in-forbes/</link> <comments>http://www.daviddalka.com/createvalue/2007/09/15/shuman-ghosemajumder-interview-in-forbes/#comments</comments> <pubDate>Sun, 16 Sep 2007 00:00:47 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/09/15/shuman-ghosemajumder-interview-in-forbes/</guid> <description><![CDATA[Shuman Ghosemajumder (see pronunciation in this previous post) was interviewed in the most recent issue of Forbes. First time full length interview I&#8217;ve seen in quite some time on his areas of expertise.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/09/15/shuman-ghosemajumder-interview-in-forbes/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>One Reason Why You Should Not Start a New Online Retailer</title><link>http://www.daviddalka.com/createvalue/2007/08/24/one-reason-why-you-should-not-start-a-new-online-retailer/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/24/one-reason-why-you-should-not-start-a-new-online-retailer/#comments</comments> <pubDate>Fri, 24 Aug 2007 22:16:11 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/24/one-reason-why-you-should-not-start-a-new-online-retailer/</guid> <description><![CDATA[Greg Howlett over at Marketing Pilgrim has a post today entitled &#8220;Six reasons NOT to try to be an online retailer&#8220;. Some of the people who left comments haven&#8217;t agreed with the post in some areas. I&#8217;d like to add an important reason to the conversation: Mobile will eventually shift many online retail purchases to [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/24/one-reason-why-you-should-not-start-a-new-online-retailer/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>So Who is Going to SES Chicago?</title><link>http://www.daviddalka.com/createvalue/2007/08/23/so-who-is-going-to-ses-chicago/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/23/so-who-is-going-to-ses-chicago/#comments</comments> <pubDate>Thu, 23 Aug 2007 14:06:25 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/23/so-who-is-going-to-ses-chicago/</guid> <description><![CDATA[I&#8217;m curious to know who is going where&#8230;]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/23/so-who-is-going-to-ses-chicago/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Did-It Ditches Frog and Launches New Web Site</title><link>http://www.daviddalka.com/createvalue/2007/08/21/did-it-ditches-frog-and-launches-new-web-site/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/21/did-it-ditches-frog-and-launches-new-web-site/#comments</comments> <pubDate>Tue, 21 Aug 2007 14:45:34 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/21/did-it-ditches-frog-and-launches-new-web-site/</guid> <description><![CDATA[Kevin Lee casually mentioned that the Did-it frog has been retired during the post search session yesterday. Sure enough, the Did It web site no longer has the frog. I&#8217;m certain that certain SEO&#8217;s will want to pick that web site apart page by page. I just went there expecting to finally experience some peace [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/21/did-it-ditches-frog-and-launches-new-web-site/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>SES San 2007 Jose Day 1 &#8211; Universal &amp; Blended Vertical Search</title><link>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/#comments</comments> <pubDate>Tue, 21 Aug 2007 13:59:22 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Ask]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/</guid> <description><![CDATA[Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Greg Jarboe, President and Co-Founder, SEO-PR Sherwood Stranieri, Search Marketing Director, Catalyst online Bill Slawski, seobythesea.com Erik Collier, Director of Product Management, Ask.com David Bailey, Engineer, Google Tim Mayer, Vice President of Product Management, Yahoo! Search Quite likely the busiest session of the day [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/21/ses-san-2007-jose-day-1-universal-blended-vertical-search/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>SES San Jose 2007 Day 1 &#8211; Post-Search Marketing Ads</title><link>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/#comments</comments> <pubDate>Tue, 21 Aug 2007 00:24:40 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/</guid> <description><![CDATA[Search Engine Marketing Speakers: Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Dave Carberry, Director of Search Marketing, Advertising.com Michael Benedek, VP-Business Development, AlmondNet Richard Frankel, Senior Director of Product Marketing, Yahoo! Kevin Lee Tap the intent of the searcher. Search is the greatest indicator of a consumers needs. Engines have the greatest leverage as they [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-post-search-ads/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SES San Jose 2007 Day 1 &#8211; Advanced Paid Search Techniques</title><link>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-advanced-paid-search-techniques/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-advanced-paid-search-techniques/#comments</comments> <pubDate>Tue, 21 Aug 2007 00:19:05 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-advanced-paid-search-techniques/</guid> <description><![CDATA[Search Engine Marketing Speakers: Jon Kelly, President, SureHits Eduardo Llach, Founder &#038; COO, SearchRev Matt Van Wagner, President, Find Me Faster Michael Sack, Director, SEM Technology &#38; Development, Idearc Media Corp. Eduardo Llach &#8211; Search Rev Creative and Landing Page Geo/Metro targeting -    Accuracy – country 100%, state 50% , city 30% -    Nationwide versus [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/20/ses-san-jose-2007-day-1-advanced-paid-search-techniques/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Search Engine Strategies San Jose &#8211; Silicon Valley August 19-23</title><link>http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/#comments</comments> <pubDate>Tue, 14 Aug 2007 19:08:30 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Ask]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/</guid> <description><![CDATA[I look forward to seeing all of my wonderful search engine, mobile search and mobile advertising friends next week at Search Engine Strategies (SES) San Jose!  While I&#8217;ll definitely be in Mountain View for the Google Dance (hopefully they won&#8217;t run out of XL t-shirts in 2 minutes like last year), I&#8217;m unsure whether I&#8217;ll [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/14/search-engine-strategies-san-jose-silicon-valley-august-19-23/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>adtech Chicago: Redefining Search to Realize Its Full Potential</title><link>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/#comments</comments> <pubDate>Sun, 12 Aug 2007 22:44:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/</guid> <description><![CDATA[August 1, 2007 MODERATOR: Jeffrey Pruitt, President, SEMPO, and Executive VP, Search, iCrossing PANELISTS: Kelly Graziadei, Senior Director, Agency Development, Yahoo! Search Marketing James Colborn, Group Marketing Manager, adCenter Communications Group, Microsoft Kevin Willer, Central Region Development Manager, Google James Colbourn, Microsoft Kelly Graziadei, Yahoo! Think about the many different faces of search. - The [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-redefining-search-to-realize-its-full-potential/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>adtech Chicago: Search + Video + Contextual Targeting: Is the Holy Grail Upon Us?</title><link>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/#comments</comments> <pubDate>Sun, 12 Aug 2007 22:28:48 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/</guid> <description><![CDATA[July 31, 2007 Shashi Seth, Head of Monetization, YouTube.com Rebecca Paoletti, Director, Video Strategy, Yahoo! Patrick Moorhead, National Manager, R&#38;D Advanced Marketing Solutions, Avenue A &#124; Razorfish Chris D&#8217;Alessandro, Group Director, Customer Insight, Organic, Inc. Moderator: Curt Hecht, Executive VP, Chief Digital Officer, GM Planworks/Starcom Mediavest Group Rebecca: Video search is not as important to [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-search-video-contextual-targeting-is-the-holy-grail-upon-us/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>adtech Chicago: Tactical Search Strategies: Local and Mobile Search</title><link>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-tactical-search-strategies-local-and-mobile-search/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-tactical-search-strategies-local-and-mobile-search/#comments</comments> <pubDate>Sun, 12 Aug 2007 22:15:57 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Chicago]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-tactical-search-strategies-local-and-mobile-search/</guid> <description><![CDATA[August 1, 2007 session&#8230; MODERATOR: Chris Bowler, VP, Media Director, Agency.com PANELISTS: Warren Kay, Director of Emerging Products, Yahoo! Search Marketing (not present) Dominic Preuss, Product Manager, Local Advertising, Google Janice Rohn, VP of Consumer Experience, Yellowpages.com John du Pre Gauntt, Senior Analyst, eMarketer The most important thing about this session is that half of [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/12/adtech-chicago-tactical-search-strategies-local-and-mobile-search/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Love Danny Sullivan&#8217;s Comment on This Article!</title><link>http://www.daviddalka.com/createvalue/2007/08/11/love-danny-sullivans-comment-on-this-article/</link> <comments>http://www.daviddalka.com/createvalue/2007/08/11/love-danny-sullivans-comment-on-this-article/#comments</comments> <pubDate>Sat, 11 Aug 2007 04:26:45 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/08/11/love-danny-sullivans-comment-on-this-article/</guid> <description><![CDATA[Danny&#8217;s comment on Kara Swisher&#8217;s article is sooooo on the mark!!! While Danny&#8217;s comment above is long, you can&#8217;t help but realize it&#8217;s a mere fraction of her overcomplicated ethics statement.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/08/11/love-danny-sullivans-comment-on-this-article/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Potential Chicago Cab Strike July 31 &#8211; How to Get to adtech(ad:tech) via CTA</title><link>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</link> <comments>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/#comments</comments> <pubDate>Tue, 31 Jul 2007 09:32:14 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Branding/Buzz/Viral]]></category> <category><![CDATA[Chicago]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/</guid> <description><![CDATA[With today&#8217;s possible cab strike in Chicago, I thought it would be a good idea to post CTA bus options to arrive at the west end of Navy Pier. Please note that even with these bus options, it is a10 minute walk to the east end of Navy Pier where the Festival Hall is located. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/07/31/potential-chicago-cab-strike-july-31-how-to-get-to-adtechadtech-via-cta/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>adtech Chicago 2007 is July 31-August 1</title><link>http://www.daviddalka.com/createvalue/2007/06/20/adtech-chicago-2007-is-july-31-august-1/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/20/adtech-chicago-2007-is-july-31-august-1/#comments</comments> <pubDate>Wed, 20 Jun 2007 19:35:25 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Chicago]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/20/adtech-chicago-2007-is-july-31-august-1/</guid> <description><![CDATA[Search, Social Media, Video, Gaming and Mobile Advertising leaders will gather in Chicago at a new location on Navy Pier on July 31 and August 1. Many new marketing speakers in Chicago this year. I look forward to seeing you there!]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/20/adtech-chicago-2007-is-july-31-august-1/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Google KeyWord Sandbox is Now Google Keyword External</title><link>http://www.daviddalka.com/createvalue/2007/06/04/google-keyword-sandbox-is-now-google-keyword-external/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/04/google-keyword-sandbox-is-now-google-keyword-external/#comments</comments> <pubDate>Tue, 05 Jun 2007 01:54:34 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/04/google-keyword-sandbox-is-now-google-keyword-external/</guid> <description><![CDATA[I went to use Google&#8217;s Keyword Suggestion Tool this evening via a Google query. The page in the search results was this: https://adwords.google.com/select/main?cmd=KeywordSandbox Upon clicking the page, it redirected to this page: https://adwords.google.com/select/KeywordToolExternal Did I miss an announcement on this moving out of beta?]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/04/google-keyword-sandbox-is-now-google-keyword-external/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SMX Advanced 2007</title><link>http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/</link> <comments>http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/#comments</comments> <pubDate>Mon, 04 Jun 2007 04:37:32 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/</guid> <description><![CDATA[I wish I was at the conference in Seattle with all of you, but alas, I am not. Please include me in your thoughts and hug a few people as you link about! See you soon. Take care. Be Safe.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/06/04/smx-advanced-2007/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Building Chinese Walls for Search Engines and Advertising Agencies</title><link>http://www.daviddalka.com/createvalue/2007/05/20/building-chinese-walls-for-search-engines-and-advertising-agencies/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/20/building-chinese-walls-for-search-engines-and-advertising-agencies/#comments</comments> <pubDate>Mon, 21 May 2007 04:24:05 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/20/building-chinese-walls-for-search-engines-and-advertising-agencies/</guid> <description><![CDATA[Danny Sullivan has been steadily beating a drum about the potential conflicts of interest in regards to Google, and now Microsoft, owning the search engine while owning a firm that provides SEO and SEM services. In yet another area where my expertise from BlackRock would prove to be extremely valuable for immediate consulting or leadership [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/20/building-chinese-walls-for-search-engines-and-advertising-agencies/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Being Responsive</title><link>http://www.daviddalka.com/createvalue/2007/05/10/being-responsive/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/10/being-responsive/#comments</comments> <pubDate>Thu, 10 May 2007 12:51:46 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/10/being-responsive/</guid> <description><![CDATA[Bill Slawski wrote this week&#8217;s Small is Beautiful column on Search Engine Land. Many, many great tips.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/10/being-responsive/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Search Insider Summit 2007</title><link>http://www.daviddalka.com/createvalue/2007/05/09/search-insider-summit-2007/</link> <comments>http://www.daviddalka.com/createvalue/2007/05/09/search-insider-summit-2007/#comments</comments> <pubDate>Wed, 09 May 2007 14:59:58 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/05/09/search-insider-summit-2007/</guid> <description><![CDATA[It&#8217;s not just for animals! Lee Odden is putting on a major blogging clinic of the summit, including a bunch of videos.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/05/09/search-insider-summit-2007/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Needs to Take Action on Splogs/Adsense</title><link>http://www.daviddalka.com/createvalue/2007/04/18/google-needs-to-take-action-on-splogsadsense/</link> <comments>http://www.daviddalka.com/createvalue/2007/04/18/google-needs-to-take-action-on-splogsadsense/#comments</comments> <pubDate>Wed, 18 Apr 2007 16:35:46 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/04/18/google-needs-to-take-action-on-splogsadsense/</guid> <description><![CDATA[When researching my Dodgeball post below, I was rather disturbed by the amount of splogs in Google&#8217;s Blog Search index. Below is a screen print of a nasty scrapper splog wrapped in TONS of Google Adsense Ads. Worse it&#8217;s on a Blogger blog (Google owned), so the excuse of we don&#8217;t control the content doesn&#8217;t [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/04/18/google-needs-to-take-action-on-splogsadsense/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Mobile Advertising Network</title><link>http://www.daviddalka.com/createvalue/2007/03/21/mobile-advertising-network/</link> <comments>http://www.daviddalka.com/createvalue/2007/03/21/mobile-advertising-network/#comments</comments> <pubDate>Wed, 21 Mar 2007 15:06:36 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/03/21/mobile-advertising-network/</guid> <description><![CDATA[Mobile Ad Network, it&#8217;s interesting to see the hyper competitiveness of this keyword term as it implies a push marketing channel instead of a pull channel such as mobile search. We&#8217;ve trained consumers to search for a decade now, why would they want to regress to push models instead of using true mobile search? They [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/03/21/mobile-advertising-network/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Infospace Cancels JPMorgan Global Internet Conference Appearance</title><link>http://www.daviddalka.com/createvalue/2007/03/13/infospace-cancels-jpmorgan-global-internet-conference-appearance/</link> <comments>http://www.daviddalka.com/createvalue/2007/03/13/infospace-cancels-jpmorgan-global-internet-conference-appearance/#comments</comments> <pubDate>Tue, 13 Mar 2007 14:59:52 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/03/13/infospace-cancels-jpmorgan-global-internet-conference-appearance/</guid> <description><![CDATA[Infospace (INSP) was scheduled to appear at the JPMorgan Global Internet Conference today. It appears that they have canceled the appearance as the timeslot has passed and they are no longer on the schedule. Tom Sandell, the CEO and Senior Portfolio Manager of Sandell Asset Management  Corp., holder of 8.8% of Infospace, stated in a [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/03/13/infospace-cancels-jpmorgan-global-internet-conference-appearance/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Coffee With Pete Prestipino</title><link>http://www.daviddalka.com/createvalue/2007/03/10/coffee-with-pete-prestipino/</link> <comments>http://www.daviddalka.com/createvalue/2007/03/10/coffee-with-pete-prestipino/#comments</comments> <pubDate>Sat, 10 Mar 2007 16:22:30 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Blogging]]></category> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/03/10/coffee-with-pete-prestipino/</guid> <description><![CDATA[This morning I had coffee with Pete Prestipino. Here&#8217;s a picture of him and his wife.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/03/10/coffee-with-pete-prestipino/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Microsoft Executive Departures</title><link>http://www.daviddalka.com/createvalue/2007/03/08/microsoft-executive-departures/</link> <comments>http://www.daviddalka.com/createvalue/2007/03/08/microsoft-executive-departures/#comments</comments> <pubDate>Thu, 08 Mar 2007 15:52:24 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/03/08/microsoft-executive-departures/</guid> <description><![CDATA[The Wall Street Journal reported today that &#8220;Christopher Payne, who most recently served as vice president of Microsoft&#8217;s Windows Live Search group(formerly MSN), is leaving the software company, according to people familiar with the situation. It then goes on to say, &#8220;A person familiar with the situation says that Mr. Payne is leaving to start [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/03/08/microsoft-executive-departures/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Upcoming Search Engine Investor Conference Presentations</title><link>http://www.daviddalka.com/createvalue/2007/02/27/upcoming-search-engine-investor-conference-presentations/</link> <comments>http://www.daviddalka.com/createvalue/2007/02/27/upcoming-search-engine-investor-conference-presentations/#comments</comments> <pubDate>Wed, 28 Feb 2007 03:59:26 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://www.daviddalka.com/createvalue/2007/02/27/upcoming-search-engine-investor-conference-presentations/</guid> <description><![CDATA[I thought you&#8217;d like to be aware of these, it&#8217;s interesting that they announed these almost simultaneously. Yahoo! to present at the Morgan Stanley Technology Conference and Thomas Weisel Partners Internet Digital Media Conference Terry Semel, Chairman and CEO, and Susan Decker, Executive Vice President, Head of Advertiser and Publisher Group and acting Chief Financial [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/02/27/upcoming-search-engine-investor-conference-presentations/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>3GSM World Congress Barcelona &#8211; Starts Now</title><link>http://www.daviddalka.com/createvalue/2007/02/11/3gsm-world-congress-barcelona-starts-now/</link> <comments>http://www.daviddalka.com/createvalue/2007/02/11/3gsm-world-congress-barcelona-starts-now/#comments</comments> <pubDate>Mon, 12 Feb 2007 04:44:03 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/02/11/3gsm-world-congress-barcelona-starts-now/</guid> <description><![CDATA[3GSM World Congress starts Monday in Barcelona. It bills itself as &#8220;the world&#8217;s leading mobile communications conference and exhibition&#8221; (in lower case letters just like that too). There is rumored to be some serious negotiations going on in terms of white label mobiel search providers and the cell phone carriers (if you hear anything interesting [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/02/11/3gsm-world-congress-barcelona-starts-now/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Jumptap Gets Injection from WPP Group</title><link>http://www.daviddalka.com/createvalue/2007/02/05/jumptap-gets-injection-from-wpp-group/</link> <comments>http://www.daviddalka.com/createvalue/2007/02/05/jumptap-gets-injection-from-wpp-group/#comments</comments> <pubDate>Mon, 05 Feb 2007 23:30:00 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Mobile / Cell / LBS / SMS]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/02/05/jumptap-gets-injection-from-wpp-group/</guid> <description><![CDATA[Goobile had a write up about it. WPP had more on the release here. This is an extremely interesting investment from an untraditional source. Time will tell what is means fully.]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/02/05/jumptap-gets-injection-from-wpp-group/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>WSJ Writes Unfavorable Yahoo! Article</title><link>http://www.daviddalka.com/createvalue/2007/01/23/wsj-writes-unfavorable-yahoo-article/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/23/wsj-writes-unfavorable-yahoo-article/#comments</comments> <pubDate>Tue, 23 Jan 2007 12:05:52 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/23/wsj-writes-unfavorable-yahoo-article/</guid> <description><![CDATA[Kevin Delaney wrote a Wall Street Journal article today that rips on Yahoo! for the way it is handling the conversion to customers. This flies in the face of all the articles and public opinion I&#8217;ve witnessed in person and online. I&#8217;m starting to think the Wall Street Journal is a bit guilty of bashing [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/23/wsj-writes-unfavorable-yahoo-article/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Makes Tighter Rules on Usage of Other Contextual Ads on Sites</title><link>http://www.daviddalka.com/createvalue/2007/01/18/google-makes-tighter-rules-on-usage-of-other-contextual-ads-on-sites/</link> <comments>http://www.daviddalka.com/createvalue/2007/01/18/google-makes-tighter-rules-on-usage-of-other-contextual-ads-on-sites/#comments</comments> <pubDate>Thu, 18 Jan 2007 17:22:51 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2007/01/18/google-makes-tighter-rules-on-usage-of-other-contextual-ads-on-sites/</guid> <description><![CDATA[Jennifer Slegg offers a post with excellent insight into the issues. Has anyone done the A/B testing that Jennifer suggested? I&#8217;d be interested in the results and to see if that was a driver of this move.  ]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2007/01/18/google-makes-tighter-rules-on-usage-of-other-contextual-ads-on-sites/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Best Blog Post of 2006 (non-search engine related)</title><link>http://www.daviddalka.com/createvalue/2006/12/31/best-blog-post-of-2006-non-search-engine-related/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/31/best-blog-post-of-2006-non-search-engine-related/#comments</comments> <pubDate>Mon, 01 Jan 2007 03:59:25 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Mobile Search Marketing]]></category> <category><![CDATA[Online Recruiting]]></category> <category><![CDATA[Recruiting]]></category> <category><![CDATA[Reputation]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/31/best-blog-post-of-2006-non-search-engine-related/</guid> <description><![CDATA[On October 9th, I wrote this about Kathy Sierra&#8217;s &#8220;Knocking the Exuberance Out of Employees&#8221;. It&#8217;s a great post and it relates to a lot of problems in the business world in terms of having innovative customer service. Let&#8217;s hope her post prompted some people to realize that operating in this manner is a mistake. [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/31/best-blog-post-of-2006-non-search-engine-related/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>AI Gateway Accepted to Major University Technology Incubator</title><link>http://www.daviddalka.com/createvalue/2006/12/06/ai-gateway-accepted-to-major-university-technology-incubator/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/06/ai-gateway-accepted-to-major-university-technology-incubator/#comments</comments> <pubDate>Wed, 06 Dec 2006 19:33:00 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Entrepreneurship]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/06/ai-gateway-accepted-to-major-university-technology-incubator/</guid> <description><![CDATA[AI Gateway, a development stage search portal and ad network with a truly unique value added technology, was accepted into a major university incubator today. Founder Joe Holcomb put significant work into this effort and gave me a shout to let me know that this goal has been reached.  AI Gateway is currently seeking angel funding and [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/06/ai-gateway-accepted-to-major-university-technology-incubator/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>SES Chicago &#8211; Day 2 &#8211; Yahoo! Search Marketing Lunchtime Panel</title><link>http://www.daviddalka.com/createvalue/2006/12/06/ses-chicago-day-2-yahoo-search-marketing-lunchtime-panel/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/06/ses-chicago-day-2-yahoo-search-marketing-lunchtime-panel/#comments</comments> <pubDate>Wed, 06 Dec 2006 17:57:31 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[General]]></category> <category><![CDATA[Metrics]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/06/ses-chicago-day-2-yahoo-search-marketing-lunchtime-panel/</guid> <description><![CDATA[John Slade speaks to an overflow crowd… Says “Thank You!” to existing customers Thanks people who have been early adopters Web Publishers – everyone is a publisher in some way, even if they don’t think they are. Consumer Context – Keep it in perspective The Four Questions: - How do I reach my desired audience? [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/06/ses-chicago-day-2-yahoo-search-marketing-lunchtime-panel/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>SES Chicago 2006 &#8211; Day 1 &#8211; Advertising in Social Media</title><link>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/#comments</comments> <pubDate>Mon, 04 Dec 2006 23:43:59 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Change Management]]></category> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Interactive Ads]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/</guid> <description><![CDATA[Gary Stein, ammomarketing.com Why Social Media? Three Wrong Reasons Two Right Ones (plus one bonus concepts) - Obvious and Wrong Reason #1: That’s Where the People Are - Minority of consumers read blogs, blog, podcast, have a Second Life avatar, etc. - Most businesspeople are not tuned into Web 2.0 - Obvious and Wrong Reason [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-advertising-in-social-media/feed/</wfw:commentRss> <slash:comments>29</slash:comments> </item> <item><title>SES Chicago 2006 &#8211; Day 1 &#8211; Ads in a Quality Score World</title><link>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-ads-in-a-quality-score-world/</link> <comments>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-ads-in-a-quality-score-world/#comments</comments> <pubDate>Mon, 04 Dec 2006 19:47:43 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Customer Experience]]></category> <category><![CDATA[Google (GOOG)]]></category> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Yahoo! (YHOO)]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-ads-in-a-quality-score-world/</guid> <description><![CDATA[How do you do better in a quality score world? Joshua Stylman, Reprise Media - Quality score is determined by a number of factors - Google Adwords =  CPC x CTR (more relevant copy) - Why make these changes – control over #1 position - 2005 – Black Box – CPC, CTR, Landing Page, Ad Copy, others that aren’t [...]]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/12/04/ses-chicago-2006-day-1-ads-in-a-quality-score-world/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Free $100* AdCenter Offer</title><link>http://www.daviddalka.com/createvalue/2006/11/21/free-100-adcenter-offer-2/</link> <comments>http://www.daviddalka.com/createvalue/2006/11/21/free-100-adcenter-offer-2/#comments</comments> <pubDate>Tue, 21 Nov 2006 17:51:42 +0000</pubDate> <dc:creator>David Dalka</dc:creator> <category><![CDATA[Microsoft (MSFT)]]></category> <category><![CDATA[Search Engine Marketing]]></category> <guid
isPermaLink="false">http://daviddalka.com/createvalue/2006/11/21/free-100-adcenter-offer-2/</guid> <description><![CDATA[dead URL &#8211; http://www.startadcenter.com/lcoff]]></description> <wfw:commentRss>http://www.daviddalka.com/createvalue/2006/11/21/free-100-adcenter-offer-2/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>