I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about [...]
Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour
by David Dalka on August 30, 2010 in Chicago, Entrepreneurship, Search Engine Marketing, Search Engine Optimization, Social Media
Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead
by David Dalka on August 30, 2010 in Search Engine Marketing, Social Media
As you likely already know, David Meerman Scott and I have a lot in common. We both started our careers in the bond market and spent considerable time organizing and marketing financial market data to various audiences. Who knew we also shared a passion for music? David Meerman Scott actually maintains a database of the [...]
Speaking at SMX Toronto April 8th & April 9th
by David Dalka on April 4, 2010 in Search Engine Marketing, Search Engine Optimization
It is my pleasure to announce that I’m speaking at SMX Toronto 2010 on April 8th and April 9th. I’m quite pleased to participate in the following two sessions: Bring in the Love: Organizational Readiness and the Collaborative Work Environment For many organizations there’s a natural tension between the product group, IT and the marketing [...]
Brand Marketing Channel Business Budgeting Strategy Misfortune : Porters of Racine
by David Dalka on February 15, 2010 in Change Management, Search Engine Marketing, Search Engine Optimization, Web Analytics
Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward [...]
Local Search Marketing Keyword Content Strategy: Porters of Racine Appendix
by David Dalka on February 15, 2010 in Change Management, Search Engine Marketing, Search Engine Optimization
While doing research for my Porters of Racine post in Google’s keyword external, I noticed that the keyword sets were large and that the keyword data for Kenosha furniture, Milwaukee furniture and Wisconsin furniture had interesting attributes. These keyword sets were not changed except to remove any query with the term terms implying outdoor furniture [...]
Bryan Eisenberg’s 21 Secrets to Top Converting Websites
by David Dalka on December 7, 2009 in Search Engine Marketing, Search Engine Optimization, Social Media, Web Analytics
Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. [...]
BMA B2B Marketing Conference, Google’s Sam Sebastian, Director, Local & B2B Markets
by David Dalka on June 11, 2009 in Change Management, Google (GOOG), Search Engine Marketing, Search Engine Optimization, Social Media
Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask [...]
Professor Eric Clemons: Time for Some New Senior Vice Presidents?
by David Dalka on March 28, 2009 in Change Management, Metrics, Online Recruiting, Search Engine Marketing, Search Engine Optimization, Social Media
Danny Sullivan made a great reply to this Eric Clemons’ previous post on TechCrunch today. As you know, I’ve been pretty quiet here on my blog lately. I’ve been busy on the phone, organizing speaking, planning a book and talking to people about really changing the world either as an executive and/or as a consultant [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications