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Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour

I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about […]

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Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead

As you likely already know, David Meerman Scott and I have a lot in common. We both  started our careers in the bond market  and spent considerable time organizing and marketing financial market data to various audiences. Who knew we also shared a passion for music? David Meerman Scott actually maintains a database of the […]

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Speaking at SMX Toronto April 8th & April 9th

It is my pleasure to announce that I’m speaking at SMX Toronto 2010 on April 8th and April 9th. I’m quite pleased to participate in the following two sessions: Bring in the Love: Organizational Readiness and the Collaborative Work Environment For many organizations there’s a natural tension between the product group, IT and the marketing […]

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Brand Marketing Channel Strategy Misfortune : Porters of Racine

Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward […]

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Local Search Marketing Keyword Content Strategy: Porters of Racine Appendix

While doing research for my Porters of Racine post in Google’s keyword external, I noticed that the keyword sets were large and that the keyword data for Kenosha furniture, Milwaukee furniture and Wisconsin furniture had interesting attributes. These keyword sets were not changed except to remove any query with the term terms implying outdoor furniture […]

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Bryan Eisenberg’s 21 Secrets to Top Converting Websites

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. […]

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BMA B2B Marketing Conference, Google’s Sam Sebastian, Director, Local & B2B Markets

Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask […]

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