I’ll be attending the first ever SMX Local & Mobile conference next week in Denver!!! Chris Sherman, who talks about why he is excited about the event in this post, and Greg Sterling have both put in a tremendous amount of work into researching and programming this highly unique and special event. You may view [...]
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SES San Jose 2007 Day 3 – Mobile Search Optimization
Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Search Engine Marketing Speakers: Cindy Krum, Senior SEO Analyst, Blue Moon Works Rachel Pasqua, Director of Mobile Marketing, iCrossing Gregory Markel, Founder/President, Infuse Creative, LLC Cindy Crum, Blue Moon Works – Many aspects of Mobile Optimization follow Traditional SEO Wisdom – Optimal Mobile Experience = Return [...]
SES San Jose 2007 Day 2 – AOL Mobile Search Lunch
Marketing Keynote Speaker Senior Product Manager Farhan Memon discussed the recent launch of AOL mobile search over a special lunch session. I was impressed by his presentation. One thing that is quite clear is that they clearly get that mobile search is about leveraging data from other traditional web properties (which AOL has plenty of) [...]
FAST Lays Off 148 People About 20% of Workforce
As reported by Search Engine Journal and elsewhere – FAST is laying off 148 employees. Based on the last public number I have of 735 this would be about 20% of the workforce, which is rather significant. A 23 minute audio presentation by FAST is available here in English at the bottom. There is no [...]
adtech Chicago: Tactical Search Strategies: Local and Mobile Search
August 1, 2007 session… MODERATOR: Chris Bowler, VP, Media Director, Agency.com PANELISTS: Warren Kay, Director of Emerging Products, Yahoo! Search Marketing (not present) Dominic Preuss, Product Manager, Local Advertising, Google Janice Rohn, VP of Consumer Experience, Yellowpages.com John du Pre Gauntt, Senior Analyst, eMarketer The most important thing about this session is that half of [...]
Google Apparently Offering Mobile Adwords Vouchers
I just got an email from an SEM shop saying that Google offering “is now offering vouchers worth up to $150 to be used in targeted Google Mobile AdWords campaigns” Is anyone using this so far? I’d love to hear your thoughts on it.
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
